The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out
Tag Archives: Services
8 Benefits Associated with Cloud-Based CRM Services
8 Benefits Associated with Cloud-Based CRM Services A generation ago, no one would have believed that we could store information on the cloud. However, all our data is linked to cloud storage today, from smartphones and smartwatches to laptops and tablets. If you have been using CRM services, you know how they can improve and … Continue reading 8 Benefits Associated with Cloud-Based CRM Services
7 Benefits to Data Cleaning Services
Dan Moyle — December 4, 2019 Follow @danmoyle If you take only one thing away from this article, let it be this: The cost of bad data to companies around the world is staggering. Simply the fact that you’ll increase efficiencies and decrease costs should be enough to get your attention. But there are other … Continue reading 7 Benefits to Data Cleaning Services
Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer. Karl Sakas on November 6, 2019 When a client asks to add a new service to their account, it’s usually an easy upsell… unless they’ve requested a service your agency doesn’t currently offer. That’s when … Continue reading Pro Tip: Don’t add new services reactively
How to Build Online Reviews for your Professional Services Company
Paul Schmidt — October 1, 2019 What social proof do you have for showing your prospects and customers that your organization can provide the quality of service they expect. Building reviews takes time, patience, and courage. Here is a six-step process to start generating more online reviews for your organization. 1. Set Goals Reviews are … Continue reading How to Build Online Reviews for your Professional Services Company
5 SEO Services That You Should Use Today
Christopher Jan Benitez — September 24, 2019 Looking for the perfect SEO services you need in a sea of providers competing against each other can be daunting and time-consuming. In fact, you’re better off spending your time doing more important tasks than choosing from hundreds and thousands of SEO services in the market. However, … Continue reading 5 SEO Services That You Should Use Today
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry
How Can Machine Learning Be Used in Financial Services?
Lanre Onibalusi — September 3, 2019 Follow @Onibalusi — September 3, 2019 Machine learning technology is making rapid gains in the financial services industry, and a growing number of companies are now using it to enhance the customer experience. Gartner even predicts that by 2020, 85% of customer relationships with an enterprise won’t involve interacting … Continue reading How Can Machine Learning Be Used in Financial Services?
Brand Architecture and Professional Services
Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind. Jennifer Cannon on August 29, 2019 Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users … Continue reading Will Rich Communication Services (RCS) revolutionize business messaging?
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