By Harry Rollason, Published November 1, 2014 Trust me, as anyone who works in content marketing will testify, when you spend a lot of time writing a piece the last thing you want to do is revisit it. However, last night that is exactly what I decided to do. Here are my five top takeaways from … Continue reading Top Five Takeaways From The Definitive Guide To Social Customer Service
By Olivia Cole, Published November 1, 2014 This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it … Continue reading Boo! Stop Scaring Your Customers Away With Bad Customer Service
By Keith Stoneman, Published October 29, 2014 Football season is starting (the American variety at least) and many of us in the United States are turning our thoughts to our favorite teams. Regardless of the sport, think of your favorite team. It’s the beginning of the season, and the leading players are being interviewed about … Continue reading Do You Really Need Customer Service Coaching?
By Simon Jolly, Published October 14, 2014 When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is to develop branding that will give you the sales you want. The right product branding can help you punch above … Continue reading How To Brand A New Product Or Service To Win The Right Business
By Theresa Mills, Published October 7, 2014 The customer service game has undergone a rapid transformation in recent years. New technology has meant that companies can deliver better customer service to more customers in more places in less time. But like with any game, there are rules. And breaking those rules can mean the difference … Continue reading 3 New Strategic Rules of Customer Service
A Personal Story It’s hard for me to believe with everyone so connected on social media that some organizations still don’t understand the importance of customer service. As small business owners, we know first hand how our social connections can give our customers power. If they like something, they’ll share it online with their friends. … Continue reading How to Turn Your Customer Service into Social Media Care
Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You … Continue reading 10 Customer Service Tips for Businesses Leveraging Social Media
A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
Whether you’re an experienced veteran or a wide-eyed rookie, lackluster strategy could be bogging down your efforts and preventing your company from meeting its full potential in service sales. Avoid these six beginner blunders if you’re serious about crushing your sales quota this year: 1. Swinging for the Fences Ahh, the homerun… certainly the most … Continue reading Six Beginner Blunders in Service Sales
Listen up, companies. It pays to invest in great customer service. How do we know? Using SurveyMonkey Audience, we asked more than 400 Americans if a company’s reputation for excellent customer service affects whether or not they’ll buy from them. And it turns out a whopping 72% of customers say they’re “very” or “extremely” likely … Continue reading Definitive Proof that Great Customer Service Pays Off
