Tag Archives: Sequence

Email Marketing Tips for Small Business: Why You Need a “Motivating Sequence”

Susan Tucker December 30, 2020 There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even … Continue reading Email Marketing Tips for Small Business: Why You Need a “Motivating Sequence”

How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

Michael Ugino — June 11, 2019 — June 11, 2019 Have you been in a situation where you’re scoring lots of new leads and growing your email list like crazy? It’s an amazing feeling, but were you shocked when these leads didn’t turn into more sales — especially after you sent all of those promotional … Continue reading How to Set up an Email Sequence to Move Customers Through Your Sales Funnel

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

Ryan Turner — November 15, 2018 Follow @3prime — November 15, 2018 MabelAmber / Pixabay For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging … Continue reading How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand

6 Steps to Building an Effective Email Autoresponder Sequence

Caitlin Johnson — March 1, 2017 — March 1, 2017 An email autoresponder sequence or series helps you automate your email marketing campaign while at the same time, nurturing your leads and making more conversions. Building an effective email autoresponder sequence is a powerful tactic that makes our lives as marketers much, much easier. Setting … Continue reading 6 Steps to Building an Effective Email Autoresponder Sequence

The Three Ingredients to an Email Auto-Responder Sequence That Sells

Sending an automated, calibrated series of messages to get a customer to take action is nothing new. However, startups often consider the value of their marketing to be the value of their product, and sometimes consider “marketing” (particularly anything “outbound”) to be either ancillary, or outright annoying to any potential customer. Email sequences, however, can … Continue reading The Three Ingredients to an Email Auto-Responder Sequence That Sells