Tag Archives: Sending

How To Avoid Email Spam Filters When Sending Sales Outreach Emails

Lewis Stowe — November 21, 2016 — November 21, 2016 Think about this for a moment. You’ve spent a good part of your day crafting your outreach campaign. You’ve made sure to build the right experience and ask the right questions. So far, so good. There’s should be no way your emails would end up … Continue reading How To Avoid Email Spam Filters When Sending Sales Outreach Emails →

Why Sending a Thank You Note is More Than Proper Etiquette

Email Marketing

Amanda Clark — November 7, 2016 Follow @GrammarChicInc— November 7, 2016 You walk out of an interview feeling a sense of relief that it’s over, yet replaying it again in your mind trying to analyze how it went. Now it’s time to wait and see what happens. Wrong. Now it’s time to sit down and … Continue reading Why Sending a Thank You Note is More Than Proper Etiquette →

Email Sending Frequency – Getting the Balance Right

Email Marketing Optimization

by Nicola FaulknerOctober 2, 2016 When does the extra email become one too many? Or are you missing out on opportunities by not sending enough? Frequency is probably the most subjective area in email marketing, with too many email marketers using gut feel rather than hard data. Here’s our advice on frequency and getting the … Continue reading Email Sending Frequency – Getting the Balance Right →

5 Tips for Sending Effective Business Emails

Email Marketing

by Suzanne Stock April 18, 2016 Follow @https://twitter.com/marketscanApril 18, 2016 In 2013, there were over 100 billion business emails sent and received every day across the world. By the end of 2017, this figure is expected to have risen to over 132 billion (The Radicati Group). Within the business sphere, email is the predominant form … Continue reading 5 Tips for Sending Effective Business Emails →

Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?

Email Marketing

by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them? →

6 Questions to Ask Before Sending Your Next Marketing Email

Email Marketing

by Justine Jordan March 23, 2016 Follow @meladorriMarch 23, 2016 I received an email recently from Hulu with a subject line that read, “Justine, Thanks for Canceling!” I hadn’t cancelled my Hulu subscription, and I worried that someone had accessed my account. Then, I remembered that my husband and I have a joint account, which … Continue reading 6 Questions to Ask Before Sending Your Next Marketing Email →

Blog Series: Complexity of Email – Part 5: Sending emails

Email Marketing

by Linda Misauer February 14, 2016February 14, 2016 Finally we have reached the last part of the process – sending the emails! Wonderful at least there is one easy step. Not quite….. This is probably one of the most involved steps – here, all the elements involved in the email campaign come together, namely: Send … Continue reading Blog Series: Complexity of Email – Part 5: Sending emails →

5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails

Email Marketing

by Sarah Goliger February 8, 2016 Follow @sarahbethgo February 8, 2016 Look, we all know how it feels to wake up to an inbox brimming with promotional emails that we just don’t have time for — or frankly — any interest in opening. We’re quick to archive or delete them, without a second … Continue reading 5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails →

Sending Angry Emails Actually Makes You Angrier

Email Marketing

Graham JonesAugust 30, 2015 Most days you will receive an email that makes you cross or upsets you in some way. What do you do about it? You have several options, of course. You can respond immediately, getting your frustration “off your chest.” Or you can think about it, ruminate on it, and send a … Continue reading Sending Angry Emails Actually Makes You Angrier →

Stop Sending Bad Poetry! 4 Tips to Create Targeted Marketing Campaigns [Infographic]

Marketing Campaigns

Rachel MartinezAugust 18, 2015 What’s the relationship between bad poetry and targeted marketing campaigns? On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers (source: Wellcat.com). But as marketers, we can … Continue reading Stop Sending Bad Poetry! 4 Tips to Create Targeted Marketing Campaigns [Infographic] →