Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
Dave SchneiderMay 21, 2015 Last week I sent out a newsletter, asking the following question: What’s one problem you’re having in your business, right now? I was clear that I would respond to every single one of them with some helpful advice. For me, it was an opportunity to learn more about the issues facing … Continue reading How I Increased My Open Rates 50% By Sending My Email Twice
Kristen CurtissApril 30, 2015 Your supporters, donors, and volunteers have a lot of choices when they open their inbox — how can you make sure they choose to open your emails? The simplest way to stand out in the inbox is to make sure people recognize that it’s coming from you. Your subscribers joined your … Continue reading 3 Questions To Ask Before Sending Your Next Nonprofit Email
Adam BaetuApril 19, 2015 Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as … Continue reading Design Differences When Sending B2B and B2C Emails
Desmond PerrottoMarch 30, 2015 Offering email marketing to your customers provides you the ability to generate incremental revenue and grow your own business. Your VerticalResponse partner dashboard can assist these efforts. Whether you handle all the email marketing for your customers, or let them take the reins with their campaigns, use these three actionable tips to help … Continue reading 3 Ways To Set Your Customers Up For Sending Success
Elisa SilvermanMarch 24, 2015 You’ve found someone on LinkedIn and want to connect. The “when,” “why” and “how” of when you send an invitation to connect can go a long way to setting up a fruitful relationship, let alone getting you past the “connection accepted” stage. (If you actually haven’t found a potential connection yet, … Continue reading Sending LinkedIn Invitations that Will Start a Real Connection
VerticalResponseMarch 16, 2015 When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, … Continue reading Build Customer Trust by Sending These 6 Emails
Lisa FurgisonFebruary 15, 2015 When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. While newsletters, event emails, and offers are your email bread and butter, it’s important to have a variety of email types in the mix. To keep you from getting in … Continue reading 3 Emails You Should Be Sending But Aren’t
Dave OrecchioJanuary 22, 2015 The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over 108.7 billion emails are currently sent and received on a daily basis by business … Continue reading The Secret to Sending Effective Emails That Won’t Be Ignored
Jimmy DalyJanuary 21, 2015 “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All … Continue reading 4 Data-Driven SaaS Onboarding Emails You Should Be Sending
