Tag Archives: Segmenting

Email Segmentation: Best Practices for Segmenting Your Email Marketing

Susan Gilbert — June 28, 2018 Follow @SusanGilbert — June 28, 2018 Use Email Segmenting to Improve Your Marketing and Communication Have your click-thru and open rates been on the decline? You might be missing out on valuable prospects if you are not sending your email marketing messages out to specific and targeted list. According … Continue reading Email Segmentation: Best Practices for Segmenting Your Email Marketing

5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns

by Nash Haywood Follow @nash_hOctober 4, 2016 Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns that are capable of reaching highly engaged and specific visitors with less wasted ad spend. Google Adwords already makes it easy to target users who abandon cart, view … Continue reading 5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns

Segmenting Can Solve the Email Frequency Problem

by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem