Jimmy RodelaJune 12, 2015 Even for seasoned marketers, converting their website traffic into paying customers can be quite a challenge. Sure. The process may be simple. But it sure isn’t easy. While there are a plethora of things that can cause your website visitors to simply exit your website without buying anything from you (even … Continue reading These Internet Marketing Secret Weapons Will Help You Get More Sales Online
BusinessVibesJune 8, 2015 We get that small business owners starting out do not generally have huge budgets for marketing and PR. That’s a given. Most small businesses have already taken advantage of the multiple free/cheap online tools available to them — Angie’s List, Yelp, Google Places. Not to mention Facebook and Twitter. You’re probably working … Continue reading HARO: A Secret Weapon for Small Business Owners
Heather Lloyd-MartinMay 27, 2015 Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client … Continue reading The Dirty Little Secret Some SEO Companies Don’t Want You to Know
Eric ChesterMay 17, 2015 To get back to Kansas, Dorothy never had to jump through all the death-defying hoops the Wizard put her through. She had everything she needed (ruby shoes) from the very beginning. All she lacked was the understanding of how to unlock their magical powers. Since they began making their way into the workforce in the late 90’s, … Continue reading The Secret to Engaging Millennials is Actually No Secret at All
Angela Hausman, PhDMay 10, 2015 Wanna make investors your best friends? The secret is marketing. Making investors your best friends If you’ve ever been involved in a start up, you know how hard it is to get money from investors. And, unless you’re in Silicon Valley or a few other places, venture funds are even … Continue reading The Secret to Making Investors Your Best Friends
Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Jill RichardsMay 5, 2015 Content Marketing Discontent? How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of … Continue reading Content Marketing’s Secret Sauce [Infographic]
Jeff DeGraffApril 29, 2015 How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I left … Continue reading The Secret to Teaching Creativity at Business School
Amanda PensackApril 15, 2015 Taking the right steps towards social media success It’s no secret that brands and individuals are on social media to increase sales, website traffic, brand interest, or gain Internet fame. Maybe even all of those reasons. At the end of the day, we all want to be successful through our social … Continue reading The Secret Sauce to Taking the Right Steps Towards Social Media Success
Shelly DuttonApril 11, 2015 Best known for its innovative spirit, it’s no surprise that Google would apply this same philosophy every aspect of the recruiting process – even the job interview. Lucky for this $ 350 billion behemoth, Laszlo Bock, the company’s Senior Vice President of People Operations, knows how to shake up the traditional … Continue reading Google’s Secret To Great Job Interviews – Art And (Data) Science
