Eric ChesterMay 17, 2015 To get back to Kansas, Dorothy never had to jump through all the death-defying hoops the Wizard put her through. She had everything she needed (ruby shoes) from the very beginning. All she lacked was the understanding of how to unlock their magical powers. Since they began making their way into the workforce in the late 90’s, … Continue reading The Secret to Engaging Millennials is Actually No Secret at All
Angela Hausman, PhDMay 10, 2015 Wanna make investors your best friends? The secret is marketing. Making investors your best friends If you’ve ever been involved in a start up, you know how hard it is to get money from investors. And, unless you’re in Silicon Valley or a few other places, venture funds are even … Continue reading The Secret to Making Investors Your Best Friends
Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Jill RichardsMay 5, 2015 Content Marketing Discontent? How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of … Continue reading Content Marketing’s Secret Sauce [Infographic]
Jeff DeGraffApril 29, 2015 How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I left … Continue reading The Secret to Teaching Creativity at Business School
Amanda PensackApril 15, 2015 Taking the right steps towards social media success It’s no secret that brands and individuals are on social media to increase sales, website traffic, brand interest, or gain Internet fame. Maybe even all of those reasons. At the end of the day, we all want to be successful through our social … Continue reading The Secret Sauce to Taking the Right Steps Towards Social Media Success
Shelly DuttonApril 11, 2015 Best known for its innovative spirit, it’s no surprise that Google would apply this same philosophy every aspect of the recruiting process – even the job interview. Lucky for this $ 350 billion behemoth, Laszlo Bock, the company’s Senior Vice President of People Operations, knows how to shake up the traditional … Continue reading Google’s Secret To Great Job Interviews – Art And (Data) Science
Marc ShawApril 9, 2015 One challenge many businesses face is how to distinguish themselves from the competition. This is even more difficult in the Managed Service Provider space, shaped to a large degree by customer need on the one hand and by available technology on the other. The tasks of staying up to date on … Continue reading Get Cooking: 4 Questions to Develop Your MSP’s Secret Sauce
Bill WebsterMarch 31, 2015 The success or failure of your Internet Marketing plan is based on the right tactics and strategies. Internet marketing is a great tool to make your service industry viable. The following are simple tips for small business owners who are just starting out in the business. Define Your Internet Marketing The … Continue reading Top Secret Marketing Techniques For Your Small Business
Business.comMarch 13, 2015 We’re living in an advanced world, where people are becoming more accustomed and accepted in cloud-based technology, and are willing to send payment details digitally in order to make a purchase. As a result, a record amount of online orders have been issued, and businesses and marketers are putting more focus on … Continue reading Customer Reviews: The Secret Sauce For Your Website
