Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. Benjamin Bloom on October 29, 2025 This article was co-authored with Aparajita Mazumdar and Audrey Brosnan, experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data … Continue reading Discover the secret weapon for marketers battling rising multichannel costs
AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner. Domenic Venuto on August 7, 2025 Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and … Continue reading The secret to getting your marketing team to use AI
July 09, 2025 The secret behind innovation that matters: Scale BY Florian Schattenmann Everyone loves the “aha” moment—that big idea, concept, or insight. But real impact happens when innovation takes root, at scale. This is where the rubber really meets the road. We are facing some of the biggest global challenges in decades—from socioeconomic changes and … Continue reading The secret behind innovation that matters: Scale
Behind Google’s And Meta’s Secret Partnership by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2024 The European Union (EU) is probing deeper into a secret Google and Meta partnership that targeted Instagram ads to minors. We learn this as GroupM released its forecast estimating that overall, digital ads could make up as much as 82% of … Continue reading Behind Google’s And Meta’s Secret Partnership
October 29, 2024 The secret to the most productive meetings may be these simple exercises you do beforehand The CEO of Myosin Marketing says the positive energy cultivated through these exercises translates directly to enhanced creative output. BY Sean Clayton Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different … Continue reading The secret to the most productive meetings may be these simple exercises you do beforehand
October 25, 2024 The secret tactic that will help in any negotiation Accomplished auctioneer Lydia Fenet explains how to shift your strategy and focus on creating a rapport with the other person. BY Lydia Fenet Over the past two decades, I’ve raised over a billion dollars for non-profits as an auctioneer on stages worldwide. Each night, … Continue reading The secret tactic that will help in any negotiation
September 07, 2024 ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’ After 10 years of research, Stephanie Harrison defined Old Happy: our society’s incorrect definition of happiness and the culture we’ve created around it, and how to improve it. BY Next Big Idea Club6 minute read Stephanie Harrison … Continue reading ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
June 11, 2024 If you think failure is the secret to success, you’re wrong. Here’s why According to psychologists, failure doesn’t actually make you stronger—and that perception can even be damaging. BY Shalene Gupta When we fail, we tell ourselves there’s a silver lining: that failure is a necessary stepping stone for success. Thomas Edison wrote … Continue reading If you think failure is the secret to success, you’re wrong. Here’s why
Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It
