Ty RothsteinOctober 14, 2015 Ladies and gentlemen, rev your engines because it’s that time of year again. It’s the most lovely time of the year, and not just because the leaves start to change colors. It’s the most lovely time of the year because in the next two months, all of you ecommerce merchants are … Continue reading 22 To-Do’s for eCommerce Success This Holiday Season
Lauren SullivanOctober 11, 2015 For many business owners, the holiday season is the most hectic time of the year. Last year, in the week leading up to Cyber Monday, Constant Contact customers sent over 1.3 billion emails in the week leading up to Cyber Monday. You know that sending timely emails during major shopping days … Continue reading 3 Tips To Perfect Your Email Marketing This Holiday Season
Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared. Melissa Feemster on October 2, 2015 The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve … Continue reading Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies. Andrew Waber on September 16, 2015 at 11:26 am In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year … Continue reading 4 Trends to Help Drive More Purchases This Holiday Season
by Laurie Sullivan @lauriesullivan, (September 14, 2015), 12:52 PM As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% year-over-year on Google in the early part of Q3 compared with 56% growth in Q2, says Mark … Continue reading Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
JD WoodsSeptember 11, 2015 For anyone who has braved a December mall trip or waited for the perfect cyber deal, holiday shopping can be an overwhelming experience. For retailers, the upcoming holiday season will be busier than ever before. The National Retail Federation found that global holiday sales on average have grown 2.9% over the … Continue reading How to Design Memorable Packaging This Holiday Season
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Angela Hausman, PhDAugust 4, 2015 Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their political careers to a bunch of old fuddy duddies who aren’t with the times? Did everyone forget how Obama came from a lowly freshman senator to President of the United … Continue reading Why Social Media Stands In The Soup Line This Campaign Season?
Susan SolovicApril 7, 2015 Some of you may be old enough to remember the AT&T marketing campaign from the mid-1980s that encouraged people to “Reach out and touch someone.” Fraudsters are taking that advice, but instead of “touching” they are scamming small businesses and individuals. And because we’re in the throes of tax season, IRS- … Continue reading How To Protect Your Small Business From Tax Season Scams
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
