Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last. Barry Levine on November 16, 2015 Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we enter this year’s holidays, I checked with … Continue reading Here’s How Marketing Tech Is Different This Holiday Season
by Ellery Long November 12, 2015November 12, 2015 Black Friday and Cyber Monday are on the horizon and soon those holiday shipping deadlines will be upon us. While you might have your holiday promotion engine revving at maximum RPM, don’t overlook a critical part of your marketing mix…social media. One of the most powerful aspects … Continue reading It’s Not Too Late! Five Ways To Make This A Social Holiday Season
by Kathy Berardi November 11, 2015 Follow @redclipvideoNovember 11, 2015 The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get your message across or share a personal greeting from your team. Since … Continue reading 3 Ways to Use Video to Engage Your B2B Audience This Holiday Season
by John Orr November 9, 2015 Follow @CeridianNovember 9, 2015 Deloitte’s latest retail holiday sales forecast is projecting as much as $ 965 billion in sales between November and January, a 4 percent increase over last year’s shopping season (excluding motor vehicles and gas). Many other sources are consistently positive. August’s increase was in line with economists’ … Continue reading ‘Tis the Season: 3 Keys to Maximize Seasonal Hiring
With the holiday season upon us, it’s time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email marketing results. Chad White on November 3, 2015 Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past … Continue reading 10 Tips For A Very Merry Email Marketing Holiday Season
Len AprilOctober 27, 2015 Diversity matters, in all its varied splendor We talk about diversity a great deal in our posts. There’s a good reason for that. Diversity matters. Diverse perspectives and unique cultural insights fuel innovation, collaboration, thought leadership and even business development. Talent who fall outside a majority group are more apt to … Continue reading Season of the Seasoned: How Courting Age and Experience Can Be an MSP’s Secret Weapon
Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season
Daryl ColwellOctober 26, 2015 Attention email marketers – it’s time to start preparing for the holidays! With retail sales projected to rake in up to $ 965 billion between November and January, a 4% increase from last year, there is ample opportunity to get a piece of the holiday advertising pie. And according to Forrester … Continue reading Top 5 Email Marketing Tips for the Holiday Season
Tracey WallaceOctober 19, 2015 By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in … Continue reading 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
Andy BeoharOctober 14, 2015 This holiday season, as more and more shoppers are using their smartphones to research and purchase products, e-commerce sites must shift their focus to mobile. Your company may already have a mobile site, but it isn’t enough to just have one—you need to make sure it’s optimized for this new age of shoppers. But where … Continue reading 3 Mobile E-commerce Tips for the Holiday Season
