Peter Yang — August 8, 2018 Follow @thepeteryang — August 8, 2018 FirmBee / Pixabay Making sure your job posts are seen by as many job seekers as possible is Hiring 101. This means appealing to the masses of on-the-go job seekers who are using their handheld devices to look through job openings. In fact, … Continue reading 3 Ways to Appeal to Mobile Job Searchers
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Say hello to .google and other branded internet addresses New rules let companies build web and email names using .nike, .mcdonalds and .hbo, but tech giant Google is the most eager. October 18, 2016 Google is helping usher in a new way for companies to tout their brand names in the digital realm. On September … Continue reading Searchers Will Begin Seeing Google, Other Branded Internet Addresses
Mike MoranJune 10, 2015 I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. That’s not the disturbing part. What bothers me is what I am not seeing. For … Continue reading Are Your Website Searchers Looking Only for Your Brand Names?