Tag Archives: Search

YouTube SEO For B2B: How To Optimize Videos For YouTube Search

YouTube SEO For B2B: How To Optimize Videos For YouTube Search by Dmitry Dragilev , Op-Ed Contributor, September 14, 2017 YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar Shave Club, who turned an irreverent video for cheaper razors into a $1 … Continue reading YouTube SEO For B2B: How To Optimize Videos For YouTube Search →

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. Purna Virji on September 15, 2017   No matter where they’re located or what market they serve, retailers around the globe have questions about … Continue reading Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket →

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries

Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries →

Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says

Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says →