Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples)
Amanda Clark — August 29, 2017 Follow @GrammarChicInc — August 29, 2017 It’s hard to imagine anything more dispiriting than a job search rut. You desperately want new employment. You’ve made your resume and cover letter, you’ve reached out to your contacts, you’ve hit the pavement looking for openings—and nothing. You’ve not gotten any calls … Continue reading 5 Ways to Escape from Your Job Search Rut
Garry Grant — August 28, 2017 Follow @seoinc — August 28, 2017 JuralMin / Pixabay When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease … Continue reading Adjusting Your SEO Strategy for Voice Search
Emilia Totzeva — August 28, 2017 — August 28, 2017 Me, to Siri, earlier today – “Siri, what is the meaning of life?” Siri – “I Kant answer that. Ha ha!” (Please note that I changed the default Siri voice to be the voice of an Australian man, which makes the answer so much better.) … Continue reading The Rise of Voice Search: A How-To Guide
Search Marketers Not Ready For Mobile-First Indexing by Laurie Sullivan @lauriesullivan, August 24, 2017 As Google moves closer to pushing out its index based on mobile searches rather than desktop, it’s not clear whether marketers are keeping up with the pace of change. During this week’s Google webmasters hangout, John Mueller of Google did not … Continue reading Search Marketers Not Ready For Mobile-First Indexing
Virginia Franco — August 22, 2017 Follow @VAFrancoResumes — August 22, 2017 geralt / Pixabay Targeting that executive and C-suite role often requires a solid online reputation. Why? Many recruiters now use social media to find and vet candidates, and decision makers often scour the web for proof that you are who you say you … Continue reading Why You Can’t Skip Out on Online Branding During your Job Search
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
By Gennaro Cuofano August 22nd, 2017 With a staggering 20% of queries going through our vocal assistant and its incredible growth; no surprise Voice Search got elected as the most important phenomenon of 2017. Away from the buzzwords and hype, personal assistants search optimization (PASO) is a reality. I want to show what we learned … Continue reading Voice Search: Personal Assistants Search Optimization
Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior
