Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets
Susan Gilbert — January 11, 2018 Follow @SusanGilbert — January 11, 2018 The New SEO – Voice Search Results If you’ve been using voice search technology from Apple Siri, Amazon Alexa, or Google Home more than you did in previous years then you’re a part of a large and growing trend that’s impacting the way … Continue reading How Voice Search is An SEO Game Changer
Search Professionals Say Generating Leads, Traffic To Websites Are Biggest Challenges by Laurie Sullivan @lauriesullivan, January 10, 2018 Evolving 2018 digital search engine optimization strategies suggest that 63% of marketers feel that generating traffic and leads are their biggest challenge this year, according to data released Wednesday. Reboot’s study sought to find how companies will … Continue reading Search Professionals Say Generating Leads, Traffic To Websites Are Biggest Challenges
The Best Advice For Search Professionals by Christi Olson , Op-Ed Contributor, (January 10, 2018) I always love the start of a new year because of the fresh beginning it brings. It gives us a chance to reflect on what worked and what didn’t work and begin anew. Here are the three resolutions I think … Continue reading The Best Advice For Search Professionals
2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
Chris Abraham — January 4, 2018 Follow @chrisabraham — January 4, 2018 pixelcreatures / Pixabay The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text-labeled images. Flash is way dead. The better way is to remember way … Continue reading Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy
Are Search Professionals Optimistic About 2018? by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2017 Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted … Continue reading Are Search Professionals Optimistic About 2018?
Ryan Eldridge — December 30, 2017 — December 30, 2017 Think back to your last purchase. Did you open up Google and look for suggestions of where to shop or eat? If you’re like most people, you probably did. You likely took the time to assess and evaluate the choices Google provided you. Previous customer … Continue reading How To Make Use of Reviews to Dominate Local Search Results
Search: From Algorithms To Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 20, 2017 2018 will prove to be an interesting year for search advertising and marketing. Kantar’s Millward Brown published a set of predictions Wednesday. Most are expected, for example, that voice will spur adoption of smart devices. Others are expected, but … Continue reading Search: From Algorithms To Artificial Intelligence
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. Grace Kaye on December 15, 2017 This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can … Continue reading How to integrate display with search and video
