People More Comfortable With Voice Search In Public Places by Laurie Sullivan @lauriesullivan, January 29, 2018 The barrier to using voice search or commands in a public place seems to be falling. While more than half — at 60% — of people who use voice search do so at home, many have become less inhibited … Continue reading People More Comfortable With Voice Search In Public Places
Tag Archives: Search
Mobile Drives Ad Search
Mobile Drives Ad Search by Jack Loechner , Staff Writer @mp_research, January 26, 2018 According to Forrester research on search marketing trends, as presented by Mobile Marketer, Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022. U.S. mobile search … Continue reading Mobile Drives Ad Search
Has it Been Years Since Your Last Job Search? How to Organize and Spend Your Time Wisely
Virginia Franco — January 27, 2018 Follow @VAFrancoResumes — January 27, 2018 geralt / Pixabay If it’s been longer than 5 years since you’ve dipped your toes in the job search waters, it’s important to understand that some key components of the job hunt have changed. There’s more to it than refreshing your resume (even … Continue reading Has it Been Years Since Your Last Job Search? How to Organize and Spend Your Time Wisely
Why And Where Costs Are Rising On Search Clicks
Why And Where Costs Are Rising On Search Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2018 As costs per click continue to rise across the board, Bing takes the lead with a 29% year-on-year (YoY) increase. Compared with Google, per iProspect’s study, traditional paid search on Bing saw an improvement in click-through … Continue reading Why And Where Costs Are Rising On Search Clicks
How Small Businesses Can Benefit from Voice Search and User Experience
Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience
Local search industry optimistic about 2018 — but less likely to hire
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire
Google Search Visibility Of Social Falls, Video Rises
Google Search Visibility Of Social Falls, Video Rises by Laurie Sullivan @lauriesullivan, January 22, 2018 U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced … Continue reading Google Search Visibility Of Social Falls, Video Rises
Mobile Phones Driving Search Ad Growth
Mobile Phones Driving Search Ad Growth by Jack Loechner , Staff Writer @mp_research, January 19, 2018 Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research on search marketing trends by Robert Williams, first published on … Continue reading Mobile Phones Driving Search Ad Growth
Voice search in retail: Evolving the customer experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer. Steve Tutelman on January 17, 2018 Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any … Continue reading Voice search in retail: Evolving the customer experience
Enhancing LinkedIn to Support your Resume and Job Search
Amanda Clark — January 15, 2018 Follow @GrammarChicInc — January 15, 2018 ivke32 / Pixabay It’s not enough to just have a resume anymore. While they are still an essential part of the job application process, employers are taking advantage of society’s engagement with technology to recruit and screen applicants. They’re turning to social media, … Continue reading Enhancing LinkedIn to Support your Resume and Job Search
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