Tag Archives: Search

How to Influence Search Results to Reflect Your Brand

Personal Branding Blog — April 29, 2018 — April 29, 2018 How can I influence Google search results for my name to be sure they appropriately reflect my business brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, … Continue reading How to Influence Search Results to Reflect Your Brand →

Not Ready for a Full-On Job Search? How to (Quietly) Explore Your Options

Job Search

Virginia Franco — April 29, 2018 Follow @VAFrancoResumes — April 29, 2018 FotografieLink / Pixabay With record low unemployment in 2017 and month-over-month job growth throughout the year, the 2018 job market continues to remain promising! If the idea of putting your toe in the job search waters, versus taking a full-body plunge, sounds appealing … Continue reading Not Ready for a Full-On Job Search? How to (Quietly) Explore Your Options →

GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors

Regulations

GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors by Laurie Sullivan @lauriesullivan, April 26, 2018 Google began working on the European Union’s General Data Protection Regulation (GDPR) compliance more than 18 months ago. “It’s really important, and we care about getting it right,” Sundar Pichai, chief executive officer at Google, said during … Continue reading GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors →

What Consumers Do After A Voice Search And Other Data

Voice Search

What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 27, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data →

How to Approach the Job Search

Job Search

Personal Branding Blog — April 26, 2018 — April 26, 2018 At times, I am amazed at people in transition who approach the job search the way we used to in the past. Looking for a job nowadays puts job seekers into extremely tough competitions unlike those of the past, and job seekers who do … Continue reading How to Approach the Job Search →

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Marketing

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester →

How AI and Voice Search Will Impact SEO in 2019 and Beyond

Voice Search

George Beall — April 23, 2018 Follow @GeorgePBeall— April 23, 2018 Search engine optimization (SEO) is a huge part of any marketing strategy. It brings long-term results and drives consumers to your business. It can help you get the word out about your company and reach consumers who didn’t even know you were exactly what … Continue reading How AI and Voice Search Will Impact SEO in 2019 and Beyond →

More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase

Voice Search

More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase by Laurie Sullivan @lauriesullivan, April 23, 2018 People who embrace voice search aren’t using it to shop. Some 71.5% say they have never used voice search to make a purchase. This marks a sharp reversal from findings in a survey conducted … Continue reading More Than 70% Of Consumers Have Never Used Voice Search To Make A Purchase →

Search Terms Reflect A Change In Grocery Shelves

Search Trends

Search Terms Reflect A Change In Grocery Shelves by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2018 Finding keywords that speak to consumer preferences isn’t easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search … Continue reading Search Terms Reflect A Change In Grocery Shelves →

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Fake Reviews

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates →