Tag Archives: Search

Finding The World Cup Influencers Through A Social Search Engine

Influencer Strategy

Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine →

Why and How to Integrate Facebook and Paid Search Marketing Strategies

Facebook Marketing

Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies →

A Good Resume Helps Your Job Search (And Not Just in the Ways You Think)

Career Resume

Amanda Clark — July 5, 2018 Follow @GrammarChicInc — July 5, 2018 geralt / Pixabay It goes without saying that, when you’re applying for employment, having a good resume is essential. What many jobseekers don’t realize, though, is that the process of writing a resume can be tremendously advantageous—and in more ways than one. It … Continue reading A Good Resume Helps Your Job Search (And Not Just in the Ways You Think) →

California Privacy Law Will Evolve Search Data Collection Practices

Regulations

California Privacy Law Will Evolve Search Data Collection Practices by Laurie Sullivan , Staff Writer @lauriesullivan, June 29, 2018 Search engines still rely on data collection to serve the “most relevant” ads, but a new California privacy bill passed by lawmakers Thursday will continue to change the way marketers target consumers using search engines such Google and Microsoft Bing.  … Continue reading California Privacy Law Will Evolve Search Data Collection Practices →

How to create an ROI-based management approach for paid search success

PPC Metrics

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018   Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success →

Mastering YouTube’s Algorithm: How the Search Engine Determines Ranking

Youtube Marketing Strategy

Jenn Villa — June 26, 2018 — June 26, 2018 At the foundation of all things ranking lies a very basic concept: no matter how much you push or promote shitty content, nobody is going to watch it. And if nobody interacts with your video, it is not going to rank. In YouTube’s “Get Discovered” … Continue reading Mastering YouTube’s Algorithm: How the Search Engine Determines Ranking →

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