Tag Archives: Search

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court →

Do You Need to Accommodate Voice Search in Your SEO Strategy?

SEO Trends

Corie Stark — June 9, 2019 — June 9, 2019 Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular … Continue reading Do You Need to Accommodate Voice Search in Your SEO Strategy? →

SEO for Voice Search

SEO Tools

Kris Spisak — June 9, 2019 Follow @MidloWeb — June 9, 2019 Do you remember the bold projection that by 2020, 84% of internet traffic would be video? Here’s a more recent prediction gaining the headlines: half of all internet searches will be voice searches by 2020. Yes, it’s true that video continues to trend … Continue reading SEO for Voice Search →

Voice Search Study Ties Answers To Top Three Organic Results

Voice Search

Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results →

How Amazon, Instagram Influencer Content Changes Search

Instagram Engagement

How Amazon, Instagram Influencer Content Changes Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2019 Instagram has created a tool that turns influencer-produced organic branded content into advertisements that run through feeds using tools available on Facebook’s ad platform. The ads are similar to native ads or organic content in search query results that … Continue reading How Amazon, Instagram Influencer Content Changes Search →

Delete Remains Consistent Search Word On Google Trends

Google Analytics

Delete Remains Consistent Search Word On Google Trends by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2019 Delete this. Delete that. The keyword “delete” has remained one of the most consistent searches on google.com, even more than the word “privacy,” when it comes to searches on Google Trends. Perhaps it’s because the word and the … Continue reading Delete Remains Consistent Search Word On Google Trends →

The 16 Best Job Search Engines in 2019

Job Search

Larry Kim — May 28, 2019 Follow @larrykim — May 28, 2019 If you’re searching for a job, LinkedIn is the unicorn standout — but it’s also not the only game in town. There are quite a few job search engines to help you make your next career move. You can take advantage of Google … Continue reading The 16 Best Job Search Engines in 2019 →

How to Get Found in Google Image Search

Image Optimization

Garry Grant — May 28, 2019 Follow @seoinc — May 28, 2019 When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing … Continue reading How to Get Found in Google Image Search →

11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions

Marketing Attribution

Nicole Blanckenberg — May 21, 2019 Follow @https://twitter.com/NicoleBlancken — May 21, 2019 Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search … Continue reading 11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions →

The new realities of local search

Local Search

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Chris Sherman on May 21, 2019 The concept of “local search” has always been somewhat ambiguous in terms of how … Continue reading The new realities of local search →