TikTok Search Ads Come With A Caveat by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2023 Advertisers will soon have an option to place ads alongside organic content that appears when searching in the TikTok app, but there’s no guarantee that enabling the Search Ads Toggle will result in ads being served in the TikTok … Continue reading TikTok Search Ads Come With A Caveat
ChatGPT is suddenly everywhere. Are we ready? The disinformation crisis is about to get so, so much worse. Andrew Tarantola Senior Editor Updated Mon, Apr 3, 2023 Carol Yepes via Getty Images For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT … Continue reading Google is pushing its AI-powered search on India and Japan next
Meta Rolls Out Search Tool To Track Branded Content by Laurie Sullivan @lauriesullivan, August 25, 2023 Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter the database by platform, date range of seven … Continue reading Meta Rolls Out Search Tool To Track Branded Content
Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies Al Sefati / Aug 23, 2023 In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let’s delve into the realm of integrated search … Continue reading Unlocking Big Success: Harnessing the Power of Integrated Search Marketing Strategies
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
Why Retail Media Could Overtake Search by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 LiveIntent reports that more than 80% of marketers plan to increase investment in retail media. This may be because 96% of marketers now realize that first-party data is vital to successful advertising strategies, as Google continues to roll out changes … Continue reading Why Retail Media Could Overtake Search
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Streamline your digital asset management process with expert tips on implementing practical file naming conventions. Michelle Tackabery on August 15, 2023 A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not … Continue reading 4 steps to faster DAM search: Creating a file naming convention
Google SGE While Browsing Added To Search Generative Experience by Laurie Sullivan @lauriesullivan, August 15, 2023 Google on Tuesday released features for the Search Generative Experience, including browsing, overlays with definitions, the use of color coding with syntax, and other coding improvements for users looking for SGE answers. SGE while browsing aims to help those … Continue reading Google SGE While Browsing Added To Search Generative Experience
Amazon Advancing AWS, Ads, Search Businesses by Laurie Sullivan @lauriesullivan, August 11, 2023 Amazon this year will make up 7.5% of the overall global digital advertising market worldwide — growing to 9.2% by 2025, per the forecast from Insider Intelligence. Advertisers are finding they “can basically have a really nice attribution loop in terms of … Continue reading Amazon Advancing AWS, Ads, Search Businesses
