The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) Wisam Abdulaziz For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)
Google Search Traffic Shifts To Discover Mobile by Laurie Sullivan , Staff Writer, December 26, 2025 There has been a fundamental shift in how people discover news content through Google’s platforms. Google Web Search traffic to news publishers fell 51% in 2023 and was down 32.21% in 2024. The next set of data looked at … Continue reading Google Search Traffic Shifts To Discover Mobile
EU: TikTok Ordered To Add Search, Ad Filters by Laurie Sullivan , Staff Writer, December 24, 2025 TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to provide advertising repositories that ensure full transparency around ads on its … Continue reading TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. Contentful on December 19, 2025 Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good … Continue reading From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search by Laurie Sullivan , Staff Writer, December 4, 2025 Onsite search and ecommerce were transformed in 2025, as retailers adopted AI technologies. Some seemed to have memories, making human interactions with technology context-aware and autonomous. Unlike older, reactive chatbots, new technologies are proactive, using multimodal options … Continue reading Agentic AI Ecosystem Brings Emotional Awareness To Onsite Search
LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Stephanie Trovato on November 24, 2025 Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core … Continue reading Why evergreen content expires faster in an AI search world — and what to do about it
Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used by Laurie Sullivan , Staff Writer, November 18, 2025 Google released Gemini 3, the latest update to its AI model, on Tuesday. Google CEO Sundar Pichai explained its reasoning capabilities and how the model can grasp the depth and nuances of conversations. The model can … Continue reading Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both. Semrush Enterprise on November 14, 2025 AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even … Continue reading SEO vs. AI Search: Why It’s Not Either/Or
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
