With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone. By Brightspot March 9, 2026 If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the … Continue reading Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot
Google Head Of Search Nurtures Human Reasoning, Thinking by Laurie Sullivan , Staff Writer, March 9, 2026 People still question whether Google prohibits reasoning skills or teaches humans to think. “I don’t think creating tools means there’s no opportunity to think,” Liz Reid, vice president and head of search at Google, said during an interview … Continue reading Google Head Of Search Nurtures Human Reasoning, Thinking
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
At the March MarTech Conference, we explored how to pivot from SEO to “Search Everywhere” and stay visible as AI changes the discovery landscape. By MarTechBot March 5, 2026 We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel … Continue reading Showing up in the age of AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. By Adam Tanguay March 4, 2026 If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to … Continue reading Revive old content to win in AI search
Google Home’s latest feature is Gemini-powered ‘Live Search’ for cameras Premium users can ask if there’s a package on their porch or car in the driveway. Steve Dent Tue, March 3, 2026 Google Google Home has some significant new quality-of-life updates and a new AI-powered feature, the division’s head honcho Anish Katturkan announced on … Continue reading Google’s Home’s latest feature is Gemini-powered ‘Live Search’ for cameras
Tax Anxiety Raises Search Levels by Laurie Sullivan , Staff Writer, February 17, 2026 It’s time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines. Many of the changes in 2025 tax laws from passage of the One Big Beautiful Bill … Continue reading Tax Anxiety Raises Search Levels
Airbnb is testing out AI search with a ‘small percentage’ of users Beyond improving search, Airbnb wants to lean heavily into artificial intelligence to help users with with booking, managing listings and customer service. Jackson Chen Sat, February 14, 2026 Airbnb Airbnb plans to double down on artificial intelligence to improve its user experience … Continue reading Airbnb is testing out AI search with a ‘small percentage’ of users
Authenticity Attracts 80M People Weekly To Reddit Search by Laurie Sullivan , Staff Writer, February 10, 2026 Search combined with Reddit Answers, the company’s AI-powered search feature, now drives more search volume and queries per user with more than 80 million people searching directly on the platform each week in the final quarter of 2025. … Continue reading Authenticity Attracts 80M People Weekly To Reddit Search
How Google Brought Intelligence Into Search AI Mode by Laurie Sullivan , Staff Writer, January 23, 2026 What is now called intelligence was formerly known as personalization. The technology still relies on a massive amount of data to provide something unique for each individual search or query, but now it can analyze the input much faster … Continue reading How Google Brought Intelligence Into Search AI Mode
