Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover. When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Google Focuses On Making Search More Visual For The TikTok Era by Laurie Sullivan @lauriesullivan, September 28, 2022 Google will change the traditional search experience, allowing users to more naturally explore information. The company on Wednesday, at its Search On event, showed how advancements in artificial intelligence (AI) enable its developers to transform its products, … Continue reading Google Focuses On Making Search More Visual For The TikTok Era
eBay Ads Holiday Survey Reveals Search And Purchase Patterns by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2022 Walmart and Target plan to begin offering deals earlier this year to keep up with soaring inflation holiday shopping and ease the pain for consumers at checkout. The strategies, announced Thursday, come as many expect holiday sales … Continue reading eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets
Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers by Laurie Sullivan @lauriesullivan, September 14, 2022 Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, giving companies alternatives to Amazon and eBay. The company’s expansion into automation for sellers will help them to … Continue reading Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Google Exclusivity And DOJ’s Battle Over Search by Laurie Sullivan @lauriesullivan, September 9, 2022 Google pays billions of dollars to other companies — Apple, Samsung Electronics, etc. — to keep its search as the default option on phones and in browsers, something the Department of Justice (DOJ) believes creates an illegal dominance over the search … Continue reading Google Exclusivity And DOJ’s Battle Over Search
By Jared Newman August 29, 2022 Notion has just launched a handful of new features for its modern document editor, all of which are aimed at bringing onboard bigger businesses. The update includes a long-overdue overhaul to document search, along with a new sharing function called “Teamspaces” that gives organizations more control over … Continue reading Notion overhauls search and document sharing to attract bigger teams
Apple reportedly tested search ads in Maps in bid to expand advertising business Ads could come to the Maps, Podcasts and Books apps. I. Bonifacic @igorbonifacic Engadget Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg’s Mark Gurman, the company has conducted internal tests of a version … Continue reading Search ads could arrive in Apple Maps as early as next year
By Jessica Bursztynsky August 18, 2022 Google announced Thursday a series of updates meant to better prioritize quality websites in search results, helping users find more reliable sources. The tweaks are part of the company’s long-term work in promoting quality content on Search, as some users complain that their results have become too … Continue reading Google’s search tweaks will help prioritize quality websites in results
