Tag Archives: Search

Threads globalizes keyword search, takes aim at Twitter

Threads globalizes keyword search, takes aim at Twitter Radek Zielinski / Last Updated: Nov 30, 2023   Threads, Meta Inc.’s emerging rival to Twitter, has expanded its keyword search feature to all markets where the app is currently available, according to a Nov. 30 TechCrunch report. The move signals Threads’ increasing competitiveness with Twitter as … Continue reading Threads globalizes keyword search, takes aim at Twitter

Net Searcher Sentiment Replaces NPS With Unbiased Search Data

Net Searcher Sentiment Replaces NPS With Unbiased Search Data by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2023 Analytics guru Isaac Gerber, director of commercial insights and analytics at Captify, believes he has developed an organic way to protect consumer privacy, yet analyze behavioral patterns, and it’s something the industry can adopt as a powerful … Continue reading Net Searcher Sentiment Replaces NPS With Unbiased Search Data

Google Hid Its AI Dominance In Search For Years

Google Hid Its AI Dominance In Search For Years by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2023 Google executives downplayed the company’s position on artificial intelligence (AI) in recent testimony during its federal antitrust trial, saying the company has tried to be slow and cautious when implementing the technology because of its “dangerous” power.  … Continue reading Google Hid Its AI Dominance In Search For Years

Ecommerce Paid Channel Use Declines – A Problem For Search

Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search

Google paid $26 billion in 2021 for default search engine status

Google paid $26 billion in 2021 for default search engine status A company executive revealed the figures in the DOJ’s antitrust trial against the search giant. Will Shanklin   Updated Fri, Oct 27, 2023 NurPhoto via Getty Images Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of … Continue reading Google paid $26 billion in 2021 for default search engine status

Search Agencies Are Building Their Own Empire

Search Agencies Are Building Their Own Empire by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2023 Google AdSense on Thursday rolled out related search advertisements for the automotive industry that shows content-related search terms on pages users view. The feature helps to improve an advertiser’s targeting by ensuring only contextually relevant ads are served to users. The … Continue reading Search Agencies Are Building Their Own Empire

Google Ranking And Indexing Become Focus Of Search Trial

Google Ranking And Indexing Become Focus Of Search Trial by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2023 Pandu Nayak, a vice president for search at Google, testified Wednesday about Google’s efforts to index the web, eliminate irrelevant pages and rank websites in order to answer user queries from sources that are E-A-T — otherwise … Continue reading Google Ranking And Indexing Become Focus Of Search Trial

Google Search: A Gross Margin Framework For Generative AI Modeling

Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling

Amazon Reportedly Will Introduce A Search Concierge In January

Amazon Reportedly Will Introduce A Search Concierge In January by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2023 Amazon is overhauling its search bar with generative artificial intelligence (GAI) features that will act as a concierge for customers, offering expert answers and product suggestions. Set to launch in January 2024, Amazon’s search concierge, known as Project … Continue reading Amazon Reportedly Will Introduce A Search Concierge In January