Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. By Constantine von Hoffman Published on May 15, 2026 For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech … Continue reading The AI search shift changing B2B marketing metrics
Google’s AI search results will now turn to Reddit for expert advice By Ian Carlos Campbell May 6, 2026 Jetcityimage/Getty Images Google is updating AI Overviews and AI Mode, the AI-generated portions of its search engine, to highlight sources in new ways, and interestingly, more prominently feature first-hand accounts from social media, expert blogs and … Continue reading Google’s AI search results will now turn to Reddit for ‘Expert Advice’
Google Tests ‘Ask YouTube’ AI Search by Laurie Sullivan , Staff Writer, April 28, 2026 An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. Some might consider the test, “Ask YouTube,” to be a more sophisticated version of a feature introduced … Continue reading Google Experiments With ‘Ask YouTube,’ Using AI To Search Across Videos
Yelp Survey Finds Most Use AI Search, Few Trust It by Laurie Sullivan , Staff Writer, April 14, 2026 AI search appears to have a trust problem. About 65% of Americans have used artificial intelligence (AI) search in the past six months, but only 15% trust it “a lot,” a recent study finds. Consumers are … Continue reading Yelp Survey Finds Most Use AI Search, Few Trust It
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click. By Becky Simms Published on April 13, 2026 Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is … Continue reading AI search adoption splits along income lines
Nearly 80% Of Businesses Struggle To Measure AI Search Impact by Laurie Sullivan , Staff Writer, March 26, 2026 Twenty-six percent of companies received more than half their traffic from AI search in 2025 — and 49% expect to reach that mark by late 2026, according to findings released today. AI Search as a percentage … Continue reading Nearly 80% Of Businesses Struggle To Measure AI Search Impact
Google Develops Opt-Out Search Generative AI Feature For U.K. by Laurie Sullivan , Staff Writer, March 18, 2026 Google posted a response to the U.K.’s Competition and Market Authority’s goals on Wednesday as the CMA wraps up its review process this month. The post ensures fairness and that the company will promote publisher choice and … Continue reading Google Develops Opt-Out Search Generative AI Feature For U.K.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone. By Brightspot March 9, 2026 If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the … Continue reading Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot
Google Head Of Search Nurtures Human Reasoning, Thinking by Laurie Sullivan , Staff Writer, March 9, 2026 People still question whether Google prohibits reasoning skills or teaches humans to think. “I don’t think creating tools means there’s no opportunity to think,” Liz Reid, vice president and head of search at Google, said during an interview … Continue reading Google Head Of Search Nurtures Human Reasoning, Thinking
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
