Tag Archives: Scoring

Lead scoring for existing customers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot

2023’s summer of strikes is scoring wins for workers—and its just getting started

  By Kim Kelly June 15, 2023 Last week, an upstart digital publication called Business Outsider nabbed its first big White House scoop. Reporter Bryan Metzger didn’t have to lurk around the Rose Garden or muscle his way into a briefing room to get the story, though, because he and his coworkers—and a Biden administration … Continue reading 2023’s summer of strikes is scoring wins for workers—and its just getting started

How to Use a Fast Break Strategy to Create Scoring Opportunities

Laura Patterson August 27, 2020 How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally … Continue reading How to Use a Fast Break Strategy to Create Scoring Opportunities

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015  As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level