Lead Scoring: The Value In B2B Marketing Alex Macura , Thursday, July 27, 2023 Discover how lead scoring can transform your business by streamlining your sales & marketing efforts, increasing revenue, & boosting your ROI. How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? … Continue reading The Benefits Of B2B Lead Scoring
Tag Archives: Scoring
2023’s summer of strikes is scoring wins for workers—and its just getting started
By Kim Kelly June 15, 2023 Last week, an upstart digital publication called Business Outsider nabbed its first big White House scoop. Reporter Bryan Metzger didn’t have to lurk around the Rose Garden or muscle his way into a briefing room to get the story, though, because he and his coworkers—and a Biden administration … Continue reading 2023’s summer of strikes is scoring wins for workers—and its just getting started
How to Use a Fast Break Strategy to Create Scoring Opportunities
Laura Patterson August 27, 2020 How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally … Continue reading How to Use a Fast Break Strategy to Create Scoring Opportunities
3 Key Reasons Not to Give Up on Lead Scoring
Howard J. Sewell — March 29, 2019 Follow @hjsewell — March 29, 2019 Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion. I say this based, anecdotally, on the number of B2B marketers I talk to who either 1) don’t use lead scoring at … Continue reading 3 Key Reasons Not to Give Up on Lead Scoring
Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
Developing an Effective Lead Scoring Model: 4 Tips
by Bill CozaddOctober 24, 2016 When it comes to lead scoring, building it in your Marketing Automation Platform (MAP) is the easy part. The really challenging part of lead scoring is defining your scoring model. Here are four tips to help you get started: Identify the characteristics that make a good lead.What are the demographic/firmographic … Continue reading Developing an Effective Lead Scoring Model: 4 Tips
How an Explainer Video Can Help You with Lead Scoring
by Claude HarringtonAugust 9, 2016 When it comes to following-up with leads, timing can be everything. Take, for example, a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found: Potential customers who were contacted within an hour of making … Continue reading How an Explainer Video Can Help You with Lead Scoring
Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. Barry Levine on November 5, 2015 As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a … Continue reading Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
The Beginner’s Guide To Lead Scoring
Michael BirdJune 8, 2015 If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing. In this guide we’ll go through the basics of lead scoring, … Continue reading The Beginner’s Guide To Lead Scoring
How To Build A Lead Scoring Program [Infographic]
Amanda NelsonMay 18, 2015 According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring. It’s the process of measuring the engagement your prospects show for your content, apps, sites and even sales outreach. If you nurture these leads with content, and score their engagement, they’ll … Continue reading How To Build A Lead Scoring Program [Infographic]