Rachel LawesonApril 11, 2015 What is Lead Scoring? Lead scoring is a measurable way to keep track of your sales prospects and their interest in your product or service. Using a point system, you can assign values to prospect activities and behaviors, which gives you a more complete view of all your leads. Why use Lead Scoring … Continue reading Beginner Basics: Lead Scoring
Tag Archives: Scoring
How Does Lead Scoring Work? Setting up your First Lead Scoring Model
Not every lead is equally as good as others, and a good marketing department recognizes that sales teams treat every lead differently depending on its source and qualification. If you flood your sales team with a large amount of low quality leads, they will waste their time making calls and emails to people that don’t … Continue reading How Does Lead Scoring Work? Setting up your First Lead Scoring Model
Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
Contributor Thomas Koletas discusses two great ways to use data to inform your business-to-business marketing strategy. Thomas Koletas on February 16, 2015 Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing … Continue reading Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
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