YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
TikTok search results are reportedly swarming with misinformation Jon Fingas @jonfingas While TikTok is no stranger to fighting misinformation, the problem might be worse than you think. As the AP reports, internet trust researchers at NewsGuard have published a report claiming that almost 20 percent of sampled search results for major news topics included … Continue reading TikTok now offers a feed dedicated to science and tech
By Kathleen Davis December 05, 2022 People speak an average of 7,000 words a day by some estimates. Of course, that varies widely depending on your job, your position, your family, and even your personality. But regardless of how many words you are speaking, we are all taking in a lot of information. In … Continue reading The science of miscommunication at work
Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
By Tomas Chamorro-Premuzic May 16, 2022 Most of us prefer to avoid feeling angry at work (and, really, in any other area of life, such as relationships, family, sports, and even social media). However, this doesn’t help us in achieving that goal. In fact, unless you are not human, you will find that there … Continue reading Science explains that anger at work has a bright side. Here’s how to manage it
By Next Big Idea Club February 07, 2022 Johann Hari is a writer and journalist. He has written for The New York Times, Le Monde, The Guardian, and other newspapers. His TED Talks have been viewed more than 70 million times, and his work has been praised by a broad range of people, from Oprah … Continue reading It’s not just you. Science explains how your focus is more scattered now and how to get it back
