August 03, 2026 The AI boom has college majors of all types dabbling in computer science BY Associated Press With no background in coding, Faith Maeba, a psychology major, was reluctant when her mother first suggested she enroll in classes on artificial intelligence. But the senior at Virginia Commonwealth University began to see it differently as … Continue reading The AI boom has college majors of all types dabbling in computer science
A 10-year sky survey begins filming a ‘cosmic movie,’ cyborg cockroaches go for a dive and more science stories This week’s science news. By Cheyenne MacDonald July 4, 2026 NSF–DOE Vera C. Rubin Observatory This week marked the beginning of the Vera C. Rubin Observatory’s Legacy Survey of Space and Time, a massive effort to observe … Continue reading A 10-year sky survey begins filming a ‘cosmic movie,’ cyborg cockroaches go for a dive and more science stories
April 29, 2026 MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees BY Inc. Whatever you think about the charitable gifts of MacKenzie Scott, no one would describe them as small. The novelist and philanthropist gave away $ 7 billion in 2025. That’s more than her ex-husband Amazon founder Jeff Bezos has given away in … Continue reading MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees
March 19, 2026 Spring equinox 2026: Time, meaning, and the science behind the turning of the seasons BY Shannon Cudd Spring is a glorious, warm season after the harsh cold of winter—filled with light and more sun-induced vitamin D. Friday, March 20, 2026 (at exactly 10:46 a.m. ET), marks both its triumphant return in the Northern … Continue reading Spring equinox 2026: Time, meaning, and the science behind the turning of the seasons
December 05, 2025 Science says these Christmas songs tank productivity at work
Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Stephanie Trovato on December 19, 2024 Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only … Continue reading The science behind high-performing calls to action
March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Richard Wheaton on August 29, 2023 Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic … Continue reading Mastering the art and science of creative analytics
