Jeff BullasApril 20, 2015 In 1995, authors, experts and influencers sold $ 10 million worth of eBooks through Amazon. 18 years later that number has grown to $ 1.6 billion. Despite the growth, something is changing… As sales volume grew, authors began looking for new ways to sell their content without relying on the iron … Continue reading New Facebook Tool: How To Use It To Convert Comments Into Sales
Blake JohnstonApril 15, 2015 So your startup or small business is ready to take off and you need to hire salespeople. As the owner, there are too many other projects for you to tackle and you need someone dedicated to finding and closing new business. Most owners think they need to hire a rock star … Continue reading Small Businesses: Stop Hiring High Paid Sales People!
Rich PageApril 14, 2015 Do you work with an ecommerce store? Hopefully you’ve already tried some basic conversion rate optimization ideas to help increase your sales, like testing your buy buttons, or adding security seals in your checkout. Looking for other even better ideas that will often have a bigger impact? Strong improvement ideas really … Continue reading 10 High-Impact Ways to Boost Ecommerce Sales You Haven’t Tried Yet
Micheline NijmehApril 11, 2015 Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an email-tracking tool accelerate the sales cycle? The reality is that it doesn’t – at least not by itself. … Continue reading 4 Reasons Why Email Tracking Isn’t Enough for Sales
Kamal AhluwaliaApril 9, 2015 When’s the last time you took a long lunch during the work week? Or sat down at a restaurant, mid-day? If you needed a moment or two to think about this question, well, that may be answer enough. I understand, believe me. There’s just not enough time in the day for … Continue reading How Sales Technology Improves Your Lunch
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between. Tom Demers on April 6, 2015 You probably know more than you think. Not just about one thing – about all kinds of things. I’m not a great poker player, but I was a “winning” poker player when I played … Continue reading How To Get Links, Leads, Shares & Sales From What You Already Know
Bruce McKenzieApril 6, 2015 The buying process for many B2B solutions (especially technology solutions) can be long, and the buyer’s journey meandering. Sales engagement is harder to come by as buyers by-pass the sales organization for 50% of their journey. Today, more than ever, short videos can help you reach more buying influences in the … Continue reading 3 Ways to Use Short, Relevant Videos to Extend Your B2B Sales Reach
Colleen McKennaApril 3, 2015 I recently interviewed several members of a law firm as part of building their LinkedIn profiles. I asked each of them, “Why do you do the work you do?” After a brief pause, they answered with a variety of comments, but at one point or another they all landed at a … Continue reading Take A Stand On Sales
Lenox PowellMarch 31, 2015 Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few … Continue reading Grow Your Online Sales With Spring Holidays And Observances!
Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt
