Business.comMarch 27, 2015 With a little luck, clever social media marketing campaigns go viral and bring in sales. Gimmicks are entertaining, but truly successful social media marketing depends upon a campaign structured around a strong, central website hub. Saving Gotham Did you hear about how Batman saved San Fran-Gotham just a few years ago? A … Continue reading Saving Gotham: How to Use Social Media to Improve Sales
Janette SpeyerMarch 26, 2015 Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers. Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate with their partners by driving traffic to their online … Continue reading Designing A Social Media Program That Generates Retail Sales
Bob WoodsMarch 25, 2015 Busy sales, business development and marketing professionals are interested in using LinkedIn to fill the top of their funnels. That’s a good thing, because the professional network is a good way to do just that… if done correctly and with the proper strategies, of course. Did you know that you can … Continue reading LinkedIn: Funnel Filler, Sales Closer, Referral Generator
Troy HollenbeckMarch 25, 2015 Sales pages take many different forms, but share the same basic structure: 1. Headline2. Sub Headline3. Presentation of the problem4. Introduction of your product as the solution5. Social Proof6. Bonuses7. Offer8. Guarantee9. Call to Action10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining your customer’s interest by making … Continue reading The 10-Step Structure for Sales Pages That Sell
Personal Branding BlogMarch 25, 2015 The luckier salespeople are provided with decent sales training, but there is always room for improvement. Many trainers insist on memorizing scripts and practicing role-play. The problem with this is that the salespeople who excel are anything but average, but this type of training is for the average person. So … Continue reading Adapt Sales Strategy to Your Style to Improve Results
John W HayesMarch 25, 2015 Long before I joined iContact as an employee, I was a client of the company. I selected iContact over a number of other services trialled because they were the only company to pick up the phone and thank me for trying the product out. They didn’t try to sell me … Continue reading Successful Email Marketing: Focusing on Sales, Not Tire Kickers
Kaitlin StichMarch 24, 2015 Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement … Continue reading Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle
Dave BrockMarch 21, 2015 Before going further in this article, stop for a moment and look at the steps and activities in your sales process. At some point is there something similar to, “Deliver value proposition to customer?” Now a few of you may be scratching your heads–if you don’t have a sales process, you … Continue reading “Delivering You Value Proposition” Is Not A Step In Your Sales Process!
Jason HubbardMarch 20, 2015 Email remains the number one communication method. 87 billion emails are drafted daily around the world. Ninety-four percent of Americans regularly use email. More than half of us check our inboxes first thing in the morning. Email is one of the most effective sales communication strategies. Even more effective are personal … Continue reading 5 Tips To Create Effective Personalized Sales Emails
Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations
