Tag Archives: Sales

5 strategies B2B marketing and sales teams can bank on as markets tighten

B2B Marketing

These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten →

Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says

Black Friday

Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign.   However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says →

Black Friday sales soar, Cyber Monday could smash records as shoppers shake off recession fears

Black Friday

  By Sam Becker November 29, 2022 Update Tuesday, 9:50 a.m. ET: Cyber Monday smashed records this year, with consumers spending a total of $11.3 billion for the biggest online shopping day of all time, representing a 5.8% growth from last year. In the peak hour of 11 p.m. to 12 a.m. ET, consumers spent … Continue reading Black Friday sales soar, Cyber Monday could smash records as shoppers shake off recession fears →

Online retail kicks off holiday season with record sales

Online Retailers

Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021. Constantine von Hoffman on November 29, 2022 Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts.  U.S. Cyber … Continue reading Online retail kicks off holiday season with record sales →

Did Elon Musk use a popular sales trick to convince people to pay up for Twitter?

Twitter Verification

  By Katelyn Bourgoin November 11, 2022 Whatever you think of Elon Musk and his Twitter takeover, he appeared to have been using a classic sales technique last week. In late October, The Verge reported that Twitter was planning to charge users $20 for Twitter Blue and a coveted blue checkmark. The backlash was immediate: … Continue reading Did Elon Musk use a popular sales trick to convince people to pay up for Twitter? →

Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing

Amazon Advertisement

Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing by Sarah Mahoney  @mahoney_sarah, October 28, 2022   Oof. Amazon’s latest financial report sent scary shockwaves through the investor community, partly due to earnings that came in lower than expected and weakening results in its powerful Amazon Web Service division. But the real surprise came from … Continue reading Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing →

Drift launches features to support sales teams

Sales Techniques

Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams →

Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales

Mobile Marketing

Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales by Steve Ellwanger , September 23, 2022  There’s very little “white space”—areas of opportunity—in the salty snacks category. The organic potato chip is, however, one of those opportunities. Family-owned and founded in 2019, SpudLove Snacks says it’s the only brand of organic potato chips in the … Continue reading Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales →

Random Posts on