Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)
Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round
Michael Bellina — December 18, 2017 Follow @MigmanMedia — December 18, 2017 One of my favorite scenes from Apollo 13 was when the Apollo 13 crew was running out of oxygen and the ground team had to find a working solution based on what they had on the craft to filter their oxygen. They threw … Continue reading Zapier – Fitting Square Pegs into Round Holes
Matt Given — March 16, 2017 Follow @intelivideomatt— March 16, 2017 It’s the end of Q1 and your Series A hasn’t landed yet. GOOD. For many of you entrepreneurs out there, as you turned the page from 2016 to 2017, raising a series A Round may have been near or at the very top of … Continue reading 4 Things You Should Focus on Instead of Closing Your A Round
8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
Jeanette RussellFebruary 21, 2015 The donor revenue of a nonprofit largely depends on how highly engaged their audience is with their campaigns. The more engaged, the higher donations per-supporter. Retaining donor engagement is, in some ways, more difficult than recruiting new donors. A Blackbaud study found that retention rates for nonprofits is only 29.3%. One … Continue reading Fundraise Year Round with Social Data
João-Pierre S. Ruth New York-based Taykey says its software is evolving from being used like an ad network into a tool for broader marketing strategies. Taykey tries to help marketers sort out how best to reach an audience whose attention is increasingly diffuse. CEO and founder Amit Avner says since its inception, his company has … Continue reading Taykey Putting $15M Round Towards New Online Marketing Software
