Peter Daisyme — March 11, 2018 — March 11, 2018 jarmoluk / Pixabay You might think creating a budget for your website should be primarily based on how much you think you can afford. However, this will be based on your perception of value. In other words, what you think your website will be worth … Continue reading The Right Way To Create A Budget For Your Website
Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018 Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that
Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data
Hassan Mansoor — March 3, 2018 Follow @Hassan_Mansoor1 — March 3, 2018 As a startup owner, you’re probably bothered. Firstly, it’s a challenge to get the funds to make your idea become a reality. Secondly, after getting the funds to get started it’s difficult to assemble the right team with your lean budget. Finally, becoming … Continue reading How (and Why) the Right Freelancers Can Make Your Startup Successful
Jeremiah Chua — March 1, 2018 — March 1, 2018 When you’re trying to choose the right survey software, you have a wide range of factors to consider. Each software provider has its own page of features, benefits and a unique sets of pros and cons to review. Your eyes begin to glaze over, and … Continue reading 4 Steps to Choosing the Right Survey Software
Maren Hogan — February 21, 2018 Follow @marenhogan — February 21, 2018 rawpixel / Pixabay Hiring remotely is not for the faint of heart. It requires planning, careful thought and loads of processes and tools that need to be vetted, demoed and managed. However, the benefits of opening up your recruiting process to people all … Continue reading 15 Steps to the Right Remote Hire. Every Time.
Personal Branding Blog — February 9, 2018 — February 9, 2018 Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and products, and share with others what … Continue reading How to Set Up Your Twitter Brand Account the Right Way
Ted K. Jackson — February 2, 2018 Follow @clearpointstrat — February 2, 2018 Many organizations don’t put strategy at the center of their management process. These organizations tend to think of strategy as a once-a-year off-site where the leadership team dreams big and thinks of new, interesting ideas…before they go back to their normal scheduled … Continue reading 3 Ways To Get Your Strategy Implementation Off On the Right Foot
Personal Branding Blog — February 2, 2018 — February 2, 2018 Check yourself. Ask yourself this one question and then take a moment to really think about your answer. Are you getting mad about the right things? Then take it two steps deeper with these follow-on questions. Are you getting mad about things that you … Continue reading Get Mad About The Right Things
Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Thomas Stern on January 31, 2018 Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a … Continue reading What to get right before launching a global business
