Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
Scott Hogan — February 23, 2020 Not all startups are designed for venture capital. There are several criteria that VC’s look for when deciding whether to deploy capital or not. There is a reason for that. Some companies are just not capable of utilizing such a massive influx of cash. Startups need to have the … Continue reading Is Your Start-Up Right for Venture Funding?
Ashley Hill — February 17, 2020 There are nearly as many strategies for online marketing as there are business websites, and each has its own theory of how to best bring in traffic to its site. But which one is right for your unique business? Many of these strategies are based on two ideas: creating … Continue reading SEO vs. PPC: When is the Right Time to Pay?
Matt Shealy — February 11, 2020 Businesses expect recruiters and hiring managers to work together to find qualified candidates. But this attempt at collaboration often becomes more of an issue than a problem solver. It can turn into a tense relationship between these two groups. Both strive to meet the same goals but often cannot … Continue reading How Recruiters and Hiring Managers Can Work Together to Find the Right Candidate
Gretchen Gordon — February 4, 2020 Something many companies do to accelerate growth is expand their sales teams. We often see ones we work with doing just that. While the climate can be challenging to hire the right salespeople with the economy hovering at close to full employment, the challenge doesn’t just stop with a … Continue reading Hiring Right is Only Half the Battle
Christopher Jan Benitez — January 30, 2020 Are you having a hard time getting more readership to your blog? Having the most exciting and valuable content isn’t always the perfect recipe for getting an engaged audience. Building relationships with your readers is key to building a winning blog. When you build an honest and beneficial … Continue reading How to Get Blog Readership the Right Way
Stefan Palios — January 30, 2020 In the heyday of 2017, you couldn’t say the word “crypto” or “blockchain” without a bunch of people joining the conversation. Some would tell you it’s all but a hoax. Others would say it’s the next major innovation and if you’re not a supporter then you’re going to be … Continue reading How Buzzwords Can Grow Your Business (The Right Way)
Andrew Zola — January 25, 2020 niekverlaan / Pixabay The global tech talent shortage is relentless and shows no signs of slowing down. As the adage goes, “desperate times call for desperate measures,” and sometimes this approach leads to disastrous recruitment cycles. According to the Harvey Nash/KPMG CIO Survey, a staggering 65% of respondents stated … Continue reading 3 Reasons Why You Hire the Wrong IT Staff and How to Get It Right
Dave Brock — January 14, 2020 Processes, systems, frameworks are thing that help us do things right. That is, they provide us the ability to more consistently do the things that produce the right outcomes and results. Our selling process helps us more effectively and efficiently align with the customer buying process, producing greater value … Continue reading When Doing Things Right is the Wrong Thing
Paul Selby — January 7, 2020 Image by PublicDomainPictures from Pixabay Customer service agents field inquiries from customers multiple times per day. Online communities overflow with customer questions. In both situations, these are often the same, repeated issue. But that doesn’t mean new problems aren’t also cropping up a solution. This is where a strong, … Continue reading Start 2020 Off Right With a Focus on Knowledge Management
