Tag Archives: Revolution

What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018   You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

The Digital Marketing Revolution has Just Begun

Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun

Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution

The Marketing Automation Revolution [Infographic]

Braveen KumarJune 12, 2015 More and more organizations are adopting marketing automation to better nurture and manage leads, and streamline their marketing activities. However, despite the popularity of these platforms, studies show that marketers themselves feel like they aren’t using all the functions of the technology. And while the majority of adoption is by tech … Continue reading The Marketing Automation Revolution [Infographic]

Who Will Survive The Performance Marketing Revolution?

Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive. Scott Rayden on March 19, 2015  Performance marketing agencies are dying. No, this isn’t one of those posts like the ones we’ve been seeing for the last five or six years claiming that … Continue reading Who Will Survive The Performance Marketing Revolution?

Cinemagraphs – Revolution Or Ho-Hum?

Margie ClaymanFebruary 21, 2015 The relationship between Facebook and businesses has been in the news quite often lately, particularly regarding Facebook company pages and the battle with Edgerank. While Facebook seems to be maneuvering to force companies to advertise if they want to be seen, there are also some new technologies that are being promoted … Continue reading Cinemagraphs – Revolution Or Ho-Hum?