Louis FoongSeptember 10, 2015 When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what other people have to say about different brands or models, right? You’re not alone. Fleishman-Hillard reported in 2012 that 89% of people do exactly that, and one … Continue reading How Marketing Can Contribute to Revenue Generation [Infographic]
ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017. Martin Beck on July 28, 2015 Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years. That’s according … Continue reading Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
Dave RoccoJuly 20, 2015 When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative … Continue reading 6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
Rick DelgadoJuly 17, 2015 As a small business, you’re always looking for new ways to increase your revenue stream and add to your client base. From one month to the next, you can’t always guarantee how business will go–but you can help build your business up, increase your revenue stream, and solidify your position in … Continue reading 5 Hacks To Doubling Your Small Business Revenue Stream
Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
Angela Hausman, PhDJune 12, 2015 Last week, we began our discussion of 14 must-have metrics for digital marketing. We left off with those related to traffic generation. Today, we’ll talk about the rest of the must-have metrics for digital marketing. Must-have metrics for digital marketing Must-have metrics #6: Conversion rate Conversion metrics should be tied … Continue reading 14 Must-Have Metrics for Digital Marketing: Conversion and Revenue
Richard KirbyJune 7, 2015 In case you missed it, I just completed a series of posts that addressed Big Challenges for Small Business Owners. The three challenge discussed were people, finances, and time. Assuming you have these three big challenges under control, what’s next? Let me suggest one obvious topic: Sales. Many successful entrepreneurs and … Continue reading Big Revenue For Small Businesses
Chuck Martin, (June 02, 2015) Mobile consumers can’t seem to get enough of apps. Worldwide app downloads grew and revenue grew even faster, at least for Android phones, based on the latest tracking study. App downloads on Google Play grew 30% from the previous quarter, according to the report from … Continue reading Google Play Downloads Grow 30%; Revenue Up 40%
Larisa BedgoodMay 27, 2015 93% of customers expect companies to have a presence on social media (Cone Communications). At this point in the social media frenzy, most companies have at least some sort of social platform or presence in place. This may be a Facebook page to share content, a LinkedIn group to network with … Continue reading 4 Ways to Increase Revenue with Social Media
