Tag Archives: reveal

Website Development Experts Reveal Design Trends to Incorporate Now

by Steve Hamm May 3, 2016 Follow @maasprosrduMay 3, 2016 Each year, the look of business websites undergoes dramatic changes. Since website development is the art and science of adapting to change while keeping stringent search engine optimization (SEO) techniques in mind, professionals tend to look for trends that prove successful before encouraging clients to … Continue reading Website Development Experts Reveal Design Trends to Incorporate Now

Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights

by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights

New Stats Reveal How B2B Marketers Think About Attribution [Infographic]

Lauren FryeNovember 4, 2015 B2B marketing attribution sets heroic, revenue-centric marketers apart from the rest. When it comes to optimizing marketing channel performance and generating ever higher ROI, it’s the most effective weapon in their arsenal. The infographic below shows the current state of marketing attribution, using data derived from the 2015 State of Pipeline Marketing … Continue reading New Stats Reveal How B2B Marketers Think About Attribution [Infographic]

14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

Mickie E KennedyApril 30, 2015 If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that … Continue reading 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers

Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers