Tag Archives: Rethinking

Rethinking Viral Social Marketing Tactics

Cody Barras November 23, 2021 Hello, welcome to the internet—a cold, unforgiving place where the dank memes are retweeted with glee, and the cringeworthy panderers are downvoted into submission. We’ve seen a lot of hype lately from the viral content marketing types about hopping on the hot trends and their efficacy for brands’ marketing efforts—articles … Continue reading Rethinking Viral Social Marketing Tactics

Winning in Today’s Business World Requires Rethinking Operating Models

Amit Patel October 19, 2021 Before the pandemic, businesses primarily operated with an in-person workforce that showed up to the office, attended in-person meetings, and traveled when necessary. While remote work was steadily increasing over time, only a small percentage of employees worked remotely prior to 2020. However, according to Global Workplace Analytics, 80% of … Continue reading Winning in Today’s Business World Requires Rethinking Operating Models

Rethinking the Outsourcer Selection Process in the New Normal

Kim Campbell August 25, 2020 Over the years, we’ve written many articles singing the praises of on-site visits with potential customer care outsourcers. We firmly believe that shaking hands with leadership and frontline agents, seeing capabilities in action, and experiencing the corporate culture first-hand are the intangible, immeasurable, yet essential final steps in evaluating and … Continue reading Rethinking the Outsourcer Selection Process in the New Normal

Rethinking Reception Management Tools to Drive Productivity

Chanakya Kyatham August 7, 2020 It is a proven fact that outdated technology makes workplace productivity suffer. One of the top priorities for businesses in the year 2020 was to use new and advanced technology to increase productivity. One of the foremost spaces that might be suffering due to outdated technology in a professional workplace … Continue reading Rethinking Reception Management Tools to Drive Productivity

Rethinking SaaS product access for SMBs during the COVID-19 crisis

With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis

Rethinking emotion in marketing to deepen engagement

Changing your approach to emotional marketing can help you create a stronger connection with your audience. Jade Bunke on March 5, 2020 As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how … Continue reading Rethinking emotion in marketing to deepen engagement

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most

Rethinking the marketing funnel with Consumer Decision Journeys

The way customers shop and interact with brands has changed and the CDJ provides a practical framework for marketing to customers along this journey. Mark Meyerson on February 25, 2019  The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way … Continue reading Rethinking the marketing funnel with Consumer Decision Journeys