Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events
June 14, 2025 ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design BY Jarrett Fuller Designer, editor, and educator David Reinfurt’s 2019 book, A *New* Program for Graphic Design (Inventory Press) was a surprise success, selling out its initial print run in three weeks. It’s … Continue reading ‘The point is to get disoriented, not oriented’: David Reinfurt on why it’s time to rethink how we teach design
April 28, 2025 It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat BY Tony Martignetti We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This … Continue reading It’s time to ditch the traditional offsite. Here are 4 ways to rethink your next corporate retreat
March 26, 2025 With return-to-work mandates, rethink your office space BY Lauri Goodman Lampson Taking the first step towards a new future for your organization can be a daunting effort—but for professional services organizations, the time is now. With 70% of organizations planning to track office attendance in 2025, the corporate real estate landscape is primed for potential. … Continue reading With return-to-work mandates, rethink your office space
Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
May 22, 2024 Why you should rethink return-to-office mandates Many employees prefer remote work and are more productive, though it requires some creative leadership. BY Mike Gianoni This March, four years after many businesses began to operate remotely in response to the COVID-19 pandemic, Dell announced to its workforce that any employee who wants a promotion … Continue reading Why you should rethink return-to-office mandates
Use these tips to create more effective email surveys and review requests your customers will want to open and complete. Kath Pay on February 5, 2024 Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the … Continue reading Why it’s time to rethink your feedback emails and how to do it right
Ride the AI wave to improve your content marketing strategy. Show your execs and team how to create real value and meaningful experiences. Scott Vaughan on March 7, 2023 ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. … Continue reading 3 ways to rethink content’s role in your B2B GTM strategy
Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it. Greg Krehbiel on March 3, 2023 When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. … Continue reading Why and how you should rethink profile merging
Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal
