Tag Archives: Retailers

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022

CTV Advertisement

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz  @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends.  That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 →

Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization

Retail Industry

Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan  @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization →

88% of brands say they’re pressured to use retailers’ media networks

Retail Industry

RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks →

Google Announces AI Tools For Retailers

Google AI

Google Announces AI Tools For Retailers by Laurie Sullivan  @lauriesullivan, January 13, 2023 Google Cloud on Friday announced four new and updated AI-technologies to help retailers streamline in-store shelf checking and create more natural online shopping experiences through enhanced personalization and browsing capabilities. Retail media advertising involves the placement of ads on retailer apps, websites, … Continue reading Google Announces AI Tools For Retailers →

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing

Retail Industry

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing →

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs

eCommerce

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs by Laurie Sullivan  @lauriesullivan, November 9, 2022 Retailers and consumer packaged goods (CPG) companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, lack of order fulfillment centers near customers, and high capital … Continue reading Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs →

Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise

Retail Industry

Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise by Laurie Sullivan  @lauriesullivan, July 5, 2022 The majority of customer journeys to make a purchase begin online, and digital is the entry point to a growing number of retail experiences. Still, most retailers have been slow to react to increased demand for digital … Continue reading Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise →

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