Amanda Fountain — February 13, 2020 How to Effectively Measure Social Media Results Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account … Continue reading How to Effectively Measure Social Media Results
Randy Milanovic — February 5, 2020 A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic … Continue reading What are Zero-Click Search Results… and Why Should I Care?
Jeff Previte — January 30, 2020 Did you know that 50 percent of local search engine queries result in a store visit within one day? Local search engine optimization, or SEO, can provide significant new opportunities for businesses that rely on local customers and word of mouth (looking at you, small businesses). But it can … Continue reading How to Rank Higher in Local Search Results
Michael Flaherty — January 21, 2020 Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are … Continue reading Blending a Strategic SEO & PPC Strategy for Great Results
JoAnn Corley — January 15, 2020 Does your leadership – your leadership brand – really matter to you? Are you the kind of leader that really cares about the needed results you were hired to achieve? If you answered yes, that means you have the desire and intent to be effective. Effective simply means successful … Continue reading Do You Really Care About Your Leadership Results?
Jeff Previte — January 2, 2020 Follow @jeffponthego When you’re tasked with building links, you need to have a good idea of what you’re starting with. What’s the health of your current website? How did your previous link building tactics benefit your site? Where can you improve? There are so many important questions you can … Continue reading 7 Elements of Your Link Profile That Drive SEO Results
Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results
Darleen DeRosa — October 18, 2019 Follow @onpoint_llc Today’s organizations need agile leadership more than ever. In a high-speed business environment beset by change and disruption, leaders are being called upon to make difficult decisions almost every day. Between the rapid development of technology and the speed at which information can be distributed, managing a … Continue reading How Leadership Agility Can Drive Results For Your Business
Jennifer Stone — October 11, 2019 The World Wide Web accommodates 4 billion active users from around the world. This presents a tempting opportunity to businessmen, marketers, influencers, or basically everyone who’s looking to market their brand, products, and services through websites, social media, etc. However, putting up your content online without a strategy will … Continue reading How to Get SEO Results from Your WordPress Website
John Gillespie — October 9, 2019 Follow @Agile_ity In the world of tech, many industry giants such as Google choose to use a management framework known as Objectives and Key Results (OKR). This goal-setting platform requires a company, to define goals and come up with activities that should help them to meet these goals. Since … Continue reading Improve Objectives & Key Results (OKRs) With Key Result Validation