Google’s AI search results will now turn to Reddit for expert advice By Ian Carlos Campbell May 6, 2026 Jetcityimage/Getty Images Google is updating AI Overviews and AI Mode, the AI-generated portions of its search engine, to highlight sources in new ways, and interestingly, more prominently feature first-hand accounts from social media, expert blogs and … Continue reading Google’s AI search results will now turn to Reddit for ‘Expert Advice’
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw Published on April 22, 2026 The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results
Agents Ran Entire Butler/Till Campaign, They Share Results by Laurie Sullivan , Staff Writer, March 19, 2026 As industry conversation revolves around whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. Geloso Beverage Group in December 2025 ran what its digital marketing … Continue reading Agents Ran Entire Butler/Till Campaign, They Share Results
How Much Can Your Brand Manipulate ChatGPT Results? by Laurie Sullivan , Staff Writer, February 3, 2026 OpenAI CEO Sam Altman has been looking to raise up to $100 billion in a fundraising round to take the company through an initial public offering by the end of this year. The company is valued at around … Continue reading How Much Can Your Brand Manipulate ChatGPT Results?
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results Sophie Atkinson Suswati Basu DraftKings and ESPN made their new agreement public on Thursday (November 6) as the broadcaster replaced PENN Entertainment with DraftKings as the exclusive ‘Official Sportsbook and Odds Provider.’ The partnership means fans will be able to … Continue reading DraftKings and ESPN pact spotlights upcoming Predictions launch amid improved quarterly results
October 07, 2025 Lack of AI readiness leads to lackluster results A recent survey shows the gaps between aspirations and operational realities of implementing AI.
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
Google Breaks Traditional Search Model By Organizing Internet Results by Laurie Sullivan , Staff Writer, July 25, 2025 Personalization took a sharp turn this week when Google introduced two features being tested in Labs. The question became whether these can help people discover something they didn’t realize they wanted to know. One feature, Web Guide, … Continue reading Google Breaks Traditional Search Model By Organizing Internet Results
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
