Ruud Hein | February 29th, 2024 Understanding SEO vs. PPC: Timing and Strategy for Optimal Results ## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic to a website, however, they use different means and principles to achieve it. SEO (Search Engine Optimization) … Continue reading Understanding SEO vs. PPC: Timing and Strategy for Optimal Results
Tag Archives: Results
What to do when your martech tools aren’t delivering results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
PSA campaign gets impressive results from new adtech
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
Prioritize results with this failproof website planning process
When building websites, design should never be step one. Use this proven approach to unlock website success. Jon-Mikel Bailey on July 18, 2023 I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many … Continue reading Prioritize results with this failproof website planning process
Early poll results: ‘Kicking and screaming’ about GA4
In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings. Constantine von Hoffman on June 29, 2023 It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of … Continue reading Early poll results: ‘Kicking and screaming’ about GA4
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
Microsoft Store Ads Will Serve In Bing Search Results
Microsoft Store Ads Will Serve In Bing Search Results by Laurie Sullivan @lauriesullivan, June 9, 2023 Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand the service to 150 new regions. The company announced Microsoft Store Ads, a product designed … Continue reading Microsoft Store Ads Will Serve In Bing Search Results
Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section
Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section by Ray Schultz , June 2, 2023 Google is adding a feature to streamline the search process for Gmail users on Android and iOS. The most relevant search results will now appear at the top of the list in a dedicated section. … Continue reading Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section
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