Tag Archives: Results

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

Paula Chiocchi July 14, 2021 A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as a KPI measurement. As a long-time provider of multi-channel marketing contact data, quality over quantity has been one of my driving principles. Don’t get me wrong, we have a large quantity … Continue reading Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

How a Thoughtfully Created Process Can Deliver More Effective Results

Liz Kislik June 11, 2021   When clients ask how to develop better processes for almost any aspect of their business, I ask them what’s triggered their concern. Sometimes the people implementing the process or the people at the receiving end are unhappy with each other. Often both sides think that if only the other … Continue reading How a Thoughtfully Created Process Can Deliver More Effective Results

6 Simple Tips to Boost Social Media Engagement Results

Todd Kunsman February 4, 2021 By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Fairly common knowledge, right? But you’d be surprised how many companies still do not think social media will boost their brand … Continue reading 6 Simple Tips to Boost Social Media Engagement Results

Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results

Dan Slavin October 28, 2020 In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic … Continue reading Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results