Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater brand awareness. Another study found … Continue reading YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy
Tag Archives: Research
How to Scale User Research at a Large Enterprise
Sam O’Brien January 11, 2021 There is a big difference between being a one-man UX band, finding out what customers need and implementing it, and conducting user research for a large business. Any company that is going to survive the harsh, digital world needs to scale. If you haven’t taken steps to scale your user … Continue reading How to Scale User Research at a Large Enterprise
How to Conduct Keyword Research for Search Engine Optimization (SEO)
Matt Janaway December 25, 2020 Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. Tumisu / Pixabay That’s why you’ll need to conduct keyword research for SEO … Continue reading How to Conduct Keyword Research for Search Engine Optimization (SEO)
eCommerce Keyword Research
Nicole Blanckenberg November 21, 2020 If your eCommerce keyword research isn’t being done right, then there is a huge chance your organic and paid traffic is suffering. Think of keywords as a homing beacon or bread crumbs, pulling potential shoppers to your store. Lay down the wrong crumbs, and you risk bringing in the wrong … Continue reading eCommerce Keyword Research
Why Ensuring SERP Volatility is so Important for Keyword Research
Jason Khoo October 20, 2020 Ranking high on the SERPs is a lot of work. It takes focused keyword research, competitive analysis, content building, targeted link building, and a whole lot of determination. Competing against the top players for the spots on the first page is the name of the game when it comes to … Continue reading Why Ensuring SERP Volatility is so Important for Keyword Research
You need a market research mind-set
Marketers need an inner ‘market researcher’ says Leela Srinivasan of SurveyMonkey. Kim Davis on October 7, 2020 at 2:20 pm “If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. When you talk about market research, the term seems narrow and specific — but my … Continue reading You need a market research mind-set
3 Ways To Use Emotional Indicators In Keyword Research
3 Ways To Use Emotional Indicators In Keyword Research by Bailey Chancellor , Op-Ed Contributor, September 22, 2020 Do you really know how your target audience feels about your products or about topics related to your brand? digital It’s easy to understand how consumers search for various topics and the words they use to describe … Continue reading 3 Ways To Use Emotional Indicators In Keyword Research
Getting Started With Keyword Research
Erin Jordan August 28, 2020 Google processes more than 40,000 search queries per second, according to recent estimates. You don’t need to know what every search query is, but you do need to know what searches are trending and what your specific audience is searching for. Using keyword research, you can tailor and optimize your … Continue reading Getting Started With Keyword Research
Supercharge Your SEO With These 6 Killer Keyword Research Tools
Brian Wallace August 17, 2020 Without a doubt, keywords are an integral element in any SEO strategy. The keywords you choose determine a huge part of your content strategy, and decide whether you’ll succeed in growing your site’s traffic. That’s why you need to use a kick-ass keyword research tool. The best tools will help … Continue reading Supercharge Your SEO With These 6 Killer Keyword Research Tools
The Research Behind Effective Email Send Times
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
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