Tag Archives: Reputation

Your Reputation Is And Always Has Been Your Biggest Competitive Advantage

Rosalind HenshellFebruary 24, 2015 Reputation has always been important to any business. For many businesses, word of mouth and referrals from customers has been a big part of their growth strategy. Even companies with teams of salespeople and generous marketing budgets rely on their brand name and reputation to help seal their deals. In the … Continue reading Your Reputation Is And Always Has Been Your Biggest Competitive Advantage →

Reputation Management: The Missing Ingredient in Your Marketing Strategy

Business.comJanuary 6, 2015 After months of in-depth research, you’ve finally established the core need of your target customers. You’ve studied different purchasing trends, competitor offerings and the market responses to them. You’re certain that your product is precisely what your customers are looking for. To ensure success, you’ve allocated a significant marketing budget, and plan … Continue reading Reputation Management: The Missing Ingredient in Your Marketing Strategy →

Why Authority Marketing Will Replace Reputation Management

In today’s business world, maintaining a good reputation is crucial for success. Moreover, thanks to the presence of social media and the speed in which news makes its rounds, ensuring your company maintains a good reputation is more difficult now than ever before. In the past, businesses relied primarily on word-of-mouth to form their reputation. … Continue reading Why Authority Marketing Will Replace Reputation Management →

Incongruous Branding: A Hidden Threat to Your Reputation

A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique personality and method of doing things. What happens if you try to “choose” your brand? You start breaking your marketing. Understand that your marketing might … Continue reading Incongruous Branding: A Hidden Threat to Your Reputation →

Whiteboard Marketing Brings Business Reputation Management Solution to Small Businesses

Columbus, OH (PRWEB) January 06, 2014 Bazaarify is a Business Reputation Management (BRM) solution that allows businesses to more easily listen to customers, address customer feedback and promote positive reviews. Whiteboard Marketing is excited to be a certified reseller for Bazaarify, making it easier for small businesses to monitor and grow their online reviews.   … Continue reading Whiteboard Marketing Brings Business Reputation Management Solution to Small Businesses →