Digital PR: Building an Online Reputation and Boosting Visibility Abeer Raza / Sep 16, 2023 In today’s hyper-connected digital world, businesses and individuals find themselves navigating a complex web of online interactions as the social benefits of internet usage far outweigh the negatives. With more than half of the world (60%) now using social … Continue reading Digital PR: Building an Online Reputation and Boosting Visibility
ORM and SEO: Improve Rankings After a Reputation Crisis Sijdah Hussain / 17 Apr 2023 Reputation is everything. In today’s digital world, your online reputation is just as important as your offline reputation. Online Reputation Management (ORM) is a big deal nowadays. As a business owner, you know that a negative online presence can … Continue reading ORM and SEO: Improve Rankings After a Reputation Crisis
By Rob Walker November 04, 2022 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Recently, some visitors to Apple’s App Store noticed some strange suggestions when searching for new apps. Some of those looking at apps to help with a gambling addiction were prompted to try gambling apps. Looking … Continue reading Why is Apple gambling its brand reputation on selling ads?
Nathan Liao January 20, 2022 Nowadays, our customers are ever more online — they love reading online news websites, sharing their favorite products and services on their social media networks, and leaving online reviews about brands. Thus, it is vital that us entrepreneurs have a grasp of how our businesses are being talked about online. … Continue reading How to Effectively Monitor Your Company’s Online Reputation
Nathan Liao January 20, 2022 Nowadays, our customers are ever more online — they love reading online news websites, sharing their favorite products and services on their social media networks, and leaving online reviews about brands. Thus, it is vital that us entrepreneurs have a grasp of how our businesses are being talked about online. … Continue reading How to Effectively Monitor Your Company’s Online Reputation
Tom Whatley November 30, 2021 79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand … Continue reading A Guide to Reputation Management: Build an Audience of Superfans
April Paige October 25, 2021 It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder … Continue reading Black Friday’s Coming – Is Your Sender Reputation Ready?
Michel Fortin October 8, 2021 Table of contents What Shapes The Perception of Reviews How to Manage Your Reputation in Three Steps Step 1: Amplify Positive Reviews Step 2: Increase Positive Reviews Step 3: Remove Negative Reviews Tips on How to Deal With Negative Reviews Your Reputation is an SEO Signal Your reputation is influenced … Continue reading How Negative Reviews Affect Your Reputation and Your SEO
Angela Hausman, PhD December 28, 2020 Did you know that poorly designed websites can kill your online performance and damage your reputation? Check out this 2020 award-winning web design for a French company. Note the clean lines, the dramatic images, and easy navigation that make this website both functional and visually appealing. In fact, a … Continue reading Poorly Designed Websites Can Kill Your Performance and Reputation
Karen Repoli December 15, 2020 Most posts you see on Facebook and other social media sites have a photo attached and there’s a good reason for it. Visual content grabs people’s attention and will make them stop, react, and possibly leave a comment on your post. Instagram is all about photos. The more beautiful the … Continue reading How to Use Photos to Establish Your Reputation and Build Relationships
