Tag Archives: Reputation

Your reputation depends on a solid (and legal) online review strategy

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Bailey Gray on January 27, 2020 Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking … Continue reading Your reputation depends on a solid (and legal) online review strategy

Could Facebook’s reputation problem affect your Facebook marketing campaign?

In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?

Value of Corporate Reputation as an Intangible Asset

Brianne Schaer — June 27, 2019 — June 27, 2019 The success of your business often rides on one thing: your corporate reputation. But how can something so important be so desperately intangible? Despite our inability to “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing. … Continue reading Value of Corporate Reputation as an Intangible Asset

4 Reasons Your Clients Business Online Reputation is as Important as Your Own

Bonnie Harris — May 16, 2019 Follow @waxmarketing — May 16, 2019 A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online … Continue reading 4 Reasons Your Clients Business Online Reputation is as Important as Your Own

Repair your reputation: Displace mugshots with your family photo album

You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here’s how. Chris Silver Smith on December 7, 2018   A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots … Continue reading Repair your reputation: Displace mugshots with your family photo album