Email is still number one when it comes to blogger outreach marketing, when it’s done right.
Be sure you’ve defined your goal, which is usually one or more of the following:
- building brand awareness,
- generating a sale,
- obtaining a backlink,
- surveying,
- engaging community or
- making an introduction.
The next thing you should do is to make sure you know who your target audience is, whether it’s
- bloggers,
- webmasters,
- journalists,
- academic,
- government or
- non-profit members.
Infographic credit: OnlineCourseReport.com
Lets look at how to write a blogger outreach marketing email. It begins with the email title.
Email Title and Introduction
Be sure to have a subject line to hook your reader, ⅓ of emails are opened based only on the subject line. Describe the email contents and don’t use anything that sounds spammy at all.
Remember this tip, site managers are more likely to be interested in comments relative to their own content, you can transition into a pitch later! Address the email to a full name whenever possible, emails with generic introductions are often not read. Be polite and when possible offer proof that you have read or follow their website, possibly in the form of a compliment. Be sure to introduce yourself and why you should matter to your contact, but keep it short. If you use buttons or linked images in your email, be sure to explain what it is that they are viewing.
B2B Email Subject Tips
Words that work are “Breaking” and “Alert”, meanwhile avoid “reports”, “forecast”, and “intelligence” if you can.
Body of the Email
Now is time for you to ask for what you want from the addressee. With that done, sign your email and offer any methods of contact available.
Then it’s on to proofreading, testing, and repeat.
Email Attempts and their Corresponding Open Rates
- 35% of emails are opened on the first attempt.
- 30% are opened on the second,
- 21% on the third and
- 10% on the fourth.
- A fifth attempt averages 4% success rate.
Looking to build your email list, this infographic with 20 tips can help.
Conclusion
Be sure to avoid reaching out to media outlets or journalists who won’t be interested in your service. Using generic email addresses is not advised, nor is using copy/paste messages. Be sure to use proper grammar and do not mention anything about a “link”. Don’t forget to get familiar with your target audience and what they have to offer.
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