Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Tag Archives: reports
Top Tips For Your Social Media Reports
Sophie Beard May 26, 2021 Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. We understand that many marketers find reporting difficult, and are unsure what to … Continue reading Top Tips For Your Social Media Reports
A Guide to Social and Paid Attribution Reports
Emma Allen December 1, 2020 Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to … Continue reading A Guide to Social and Paid Attribution Reports
LinkedIn Reports Inflated Metrics,Led To Overcharges
LinkedIn Reports Inflated Metrics, Led To Overcharges by Laurie Sullivan , Staff Writer @lauriesullivan, November 13, 2020 LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but in an email the company says it will provide refunds and offer more transparency in the future. “We are committed to the transparency and … Continue reading LinkedIn Reports Inflated Metrics,Led To Overcharges
Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains by Laurie Sullivan @lauriesullivan, October 29, 2020 Under the spotlight of the Department of Justice alleging a monopoly, Alphabet, Google’s parent company, on Thursday released third-quarter financial results. The numbers show that business is excellent. “We had a strong quarter, consistent with … Continue reading Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Do Your Reports Spark Joy? Tidy Up Your Reports to Reduce Call Center Stress and Boost Agent Engagement
Laura Krajewski — March 3, 2020 I have a bad habit of biting my nails. I know, I know, I need to stop. Every couple of days I say to myself, this is it. I’m not going to bite them anymore. But then, I’ve got a handful of impending deadlines, a meeting I’m dreading with … Continue reading Do Your Reports Spark Joy? Tidy Up Your Reports to Reduce Call Center Stress and Boost Agent Engagement
Personal Values Top List Of Brand Loyalty, IBM Reports
Personal Values Top List Of Brand Loyalty, IBM Reports by Laurie Sullivan @lauriesullivan, Yesterday One-third of all consumers stop buying their preferred products if they lose trust in the brand, and one-third of consumers stopped purchasing their long-time favorites in 2019. IBM’s study–Meet The 2020 Consumer Driving Change–on global consumer trends reveals that the importance … Continue reading Personal Values Top List Of Brand Loyalty, IBM Reports
The Best Google Analytics Reports for Improving Websites
Rich Page — July 25, 2019 Follow @richpage — July 25, 2019 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to … Continue reading The Best Google Analytics Reports for Improving Websites
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018 Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports
6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI
Alain Stephan — July 2, 2018 — July 2, 2018 You spend a lot of time and effort getting your company’s phones to ring. You design engaging website content, create targeted search and digital ads, optimize your SEO, promote your business via email and social, and much more. But what happens after that? The challenge … Continue reading 6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI
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