IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025 AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025 Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report
January 09, 2025 96% of online pharmacies are run illegally, according to a U.S. report The U.S. Trade Representative’s annual report revealed that many of the world’s online pharmacies are selling medicines without prescriptions and safety warnings. BY Associated Press Nearly all of the world’s 35,000 online pharmacies are being run illegally and consumers who use … Continue reading 96% of online pharmacies are run illegally, according to a U.S. report
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. Anu Adegbola on December 27, 2024 Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a … Continue reading Google Ads rolls out Brand Report for enhanced advertiser insights
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of ’round tripping.’ Constantine von Hoffman on November 21, 2024 Zeta Global’s stock price jumped 15% (December 23, 2024) as the company issued a detailed rebuttal to a report critical of its financial practices. Shares closed at $ 25.4 … Continue reading Zeta stock rebounds after detailed report rebuttal
November 18, 2024 Tesla stock rises, Uber and Lyft fall, after report that Trump might be friendly to self-driving cars The EV maker, led by key Trump advisor Elon Musk, recently showed off an autonomous vehicle called the Cybercab. BY Michael Grothaus Shares in Tesla, Inc. (Nasdaq: TSLA) are rising in premarket trading this morning after … Continue reading Tesla stock rises, Uber and Lyft fall, after report that Trump might be friendly to self-driving cars
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ Mike Pastore on October 11, 2024 Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of … Continue reading What the LinkedIn debate over a HockeyStack report says about B2B marketing
October 04, 2024 U.S. jobs report expected to show hiring gains in September The Labor Department is expected to report Friday that employers added 140,000 jobs in September. BY Associated Press The U.S. labor market is still reliably cranking out jobs each month, enough to give Americans the confidence and paychecks to keep spending and sustaining … Continue reading U.S. jobs report expected to show hiring gains in September
August 12, 2024 Most American households’ cash and savings are shrinking, SF Fed report says Those liquid assets rose less sharply and the excess was depleted earlier and is now about 13% lower than the projected path prior to the pandemic. BY Reuters Middle- and low-income U.S. families now have significantly fewer liquid resources like bank … Continue reading Most American households’ cash and savings are shrinking, SF Fed report says
