Tag Archives: Report

Create a Custom Report in Google Analytics

Pam Aungst January 22, 2021 Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, … Continue reading Create a Custom Report in Google Analytics

Amazon Ads Create Halo Effect On Other Channels: Report

Amazon Ads Create Halo Effect On Other Channels: Report by Laurie Sullivan  @lauriesullivan, November 6, 2020 Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners.  The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple … Continue reading Amazon Ads Create Halo Effect On Other Channels: Report

2020 Consumer Holiday Trends: Our Small Business Pulse Report

Michael Wood October 29, 2020 After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. For small businesses impacted by the COVID-19 pandemic, this … Continue reading 2020 Consumer Holiday Trends: Our Small Business Pulse Report

5 Types of Business Report Templates You Need to Support Growth

Douglas Phillips September 18, 2020 Poor communication kills businesses. When leaders don’t know how their teams are performing (and team members don’t know what their leaders want or need), then communication suffers, initiatives fall through, and the business loses money it could have easily gained. Business reports can provide a critical communication tool for business … Continue reading 5 Types of Business Report Templates You Need to Support Growth

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan  @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends.  The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on Google. Greg Sterling on June 16, 2020 at 9:05 am In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses … Continue reading Local SEOs most focused on link building and content development, report finds

What Can We Learn From the 2019 UK Performance Management Report?

Michael Kelly — February 2, 2020 Clear Review has recently published its “UK Performance Management Report” for 2019 and it provides interesting reading for anyone looking to stay up to date on current thinking around performance management. The research is a sur­vey of HR lead­ers, man­agers and employ­ees which explores atti­tudes to and adop­tion of … Continue reading What Can We Learn From the 2019 UK Performance Management Report?