Tag Archives: Report

Instagram in-stream video ads driving more purchases than Story Ads: Report

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report

Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords

Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online

Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Google and Microsoft have spent decades building search platforms and helping small to medium-sized businesses use online technology to advertise and market their goods and services. Now a report, released Monday, suggests much of the growth … Continue reading Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online

What to Do When Your Direct Report Starts Crying (Besides Panic)

Liz Kislik — June 27, 2019 Follow @lizkislik — June 27, 2019   StockSnap / Pixabay There’s more and more media coverage and management literature today about the importance of authenticity at work. There’s a book and an accompanying TEDx talk called “Bring Your Whole Self to Work” by a fellow named Mike Robbins, and … Continue reading What to Do When Your Direct Report Starts Crying (Besides Panic)

Report: Mobile to become the preferred platform for video ads by end of 2019

PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Taylor Peterson on May 23, 2019   Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed … Continue reading Report: Mobile to become the preferred platform for video ads by end of 2019

In-store apps are now rated like products, Forrester report finds

Barry Levine on March 11, 2019  For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, … Continue reading In-store apps are now rated like products, Forrester report finds

Conversions, Revenue Are Top SEO Priorities, Report Says

Conversions, Revenue Are Top SEO Priorities, Report Says by Larissa Faw , November 28, 2018 SEO software company Moz is out with a new study, “The State of Local SEO,” indicating that conversions and revenue are top priorities for marketers and agencies. Whether it’s through local service ads or Google Ads, 69% of respondents indicated … Continue reading Conversions, Revenue Are Top SEO Priorities, Report Says