Tag Archives: Report

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan  @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends.  The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on Google. Greg Sterling on June 16, 2020 at 9:05 am In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses … Continue reading Local SEOs most focused on link building and content development, report finds

What Can We Learn From the 2019 UK Performance Management Report?

Michael Kelly — February 2, 2020 Clear Review has recently published its “UK Performance Management Report” for 2019 and it provides interesting reading for anyone looking to stay up to date on current thinking around performance management. The research is a sur­vey of HR lead­ers, man­agers and employ­ees which explores atti­tudes to and adop­tion of … Continue reading What Can We Learn From the 2019 UK Performance Management Report?

Campaign Monitor publishes global email benchmark report

The annual report provides detailed email marketing insights spanning 20 industries. Jennifer Cannon on January 2, 2020  Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% —  … Continue reading Campaign Monitor publishes global email benchmark report

Global email benchmark report finds email isn’t dead – it’s essential

Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019  Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan  @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust

Instagram in-stream video ads driving more purchases than Story Ads: Report

Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report

Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords