75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets
Tag Archives: Report
Google Tests AI Tool For Journalists: Report
Google Tests AI Tool For Journalists: Report by Ray Schultz , July 20, 2023 A tool that uses AI to generate news stories is being tested by Google. Known by the working title Genesis, the technology has been pitched to The New York Times, The Washington Post and News Corp., according to The New York Times. In partnership … Continue reading Google Tests AI Tool For Journalists: Report
Investment is up in the space sector, a new report finds
By Rachael Zisk—Payload July 20, 2023 Seraphim, a leading space VC firm HQ’d in the U.K., has released its yearly index on funding and acquisition activity across the space industry. Seraphim’s tracking data shows signs that investment activity is bouncing back from the economic woes and restrained capital markets of last year. Deals, deals, deals The … Continue reading Investment is up in the space sector, a new report finds
Top brands are getting more engagement on Threads than on identical posts for Twitter: report
By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report
Millennials and Gen X are leading the ChatGPT growth explosion in the United States: report
By Michael Grothaus July 05, 2023 The usage of generative AI apps like ChatGPT in the United States is exploding in growth this year. That’s according to a new report by Insider Intelligence, which is forecasting the growth of the technology for the first time. Specifically, the report states that usage of generative AI … Continue reading Millennials and Gen X are leading the ChatGPT growth explosion in the United States: report
YouTube Launches First Official Shopping Channel In South Korea: Report
YouTube To Launch First Official Shopping Channel, In South Korea: Report by Laurie Sullivan @lauriesullivan, June 21, 2023 YouTube this month plans to launch its first official shopping channel for live commerce, in South Korea. The move to create the first official channel, first reported by the Yonhap news agency on Wednesday, will operate in … Continue reading YouTube Launches First Official Shopping Channel In South Korea: Report
Shopping Trends Report Shows Change In Spending Behavior In 2023
Shopping Trends Report Shows Change In Spending Behavior In 2023 by Laurie Sullivan @lauriesullivan, June 19, 2023 Forty-five percent of respondents participating in a survey said they spent less on non-essential items like travel or dining out in 2022 than they did in 2021, and 39% expect to buy fewer full-priced items this year, echoing … Continue reading Shopping Trends Report Shows Change In Spending Behavior In 2023
FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report
FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report by Laurie Sullivan @lauriesullivan, June 12, 2023 Microsoft has struggled to get governments to clear its acquisition of Activision Blizzard since January 2022. The UK blocked the deal, but the European Union approved it earlier this year. Now the Federal Trade Commission (FTC) is set … Continue reading FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report
Gmail Is Shooting Email Newsletters Into Spam Folders: Report
Gmail Is Shooting Email Newsletters Into Spam Folders: Report by Ray Schultz , June 8, 2023 An apparent Gmail glitch is shooting email newsletters into spam folders. The issue was reported by Search Engine Journal, which saw open rates plummet below average for its email newsletters earlier this month. The problem was that the newsletters were redirected … Continue reading Gmail Is Shooting Email Newsletters Into Spam Folders: Report
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel