WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
How To Report On Conversions, Not Just Traffic by Laurie Sullivan , Staff Writer, September 5, 2025 Ryan Jones, marketing manager at SEOTesting in the U.K., has been pushing out valuable insights on LinkedIn during the past few days. “Most SEOs stop at reporting on traffic,” Jones wrote in a post, “but traffic isn’t the business … Continue reading How To Report On Conversions, Not Just Traffic
Intralot stagnates in new revenue report as it focuses on Bally’s acquistion Joel Loynds It’s not a bad or good first half of the year for Intralot, a gambling technology company based in Greece. The company, which as of 2023 has 1700 employees, posted a stagnant revenue report, which only grew by 1.7% year-on-year. While … Continue reading Intralot stagnates in new revenue report as it focuses on Bally’s acquistion
Google Hits Back At Pew Report by Laurie Sullivan , Staff Writer, July 24, 2025 Google’s Q2 earnings, reported Wednesday, show that AI Overviews continue to increase search activity, with new data suggesting they drive over 10% more queries. AI Overviews now has 2 billion monthly users and apparently has not reduced the need to … Continue reading Google Hits Back At Pew Report
July 03, 2025 Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June BY Associated Press U.S. employers added 147,000 jobs in June as the American labor market continues to show surprising resilience despite uncertainty over President Donald Trump’s economic policies. The unemployment rate ticked down 4.1% from 4.2% in May, the … Continue reading Jobs report: U.S. labor market beats expectations with healthy rate of hiring in June
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
10 insights for marketing and MOps leaders from the State of Martech 2025 report There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. May 6, 2025 One of the things we look forward to on MarTech Day every year is the introduction … Continue reading 10 insights for marketing and MOps leaders from the State of Martech 2025 report
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025 Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers? The … Continue reading Should creative operations report to creative or MOps?
Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. Constantine von Hoffman on April 17, 2025 The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned … Continue reading IAB report reveals digital ad growth and marketers ready for economic turmoil
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025 AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report
