Tag Archives: Replace

Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight

by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight →

How to Break a Bad Habit (and Replace It With a Good One)

Productivity

by James Clear January 18, 2016 Follow @james_clearJanuary 18, 2016 Bad habits interrupt your life and prevent you from accomplishing your goals. They jeopardize your health — both mentally and physically. And they waste your time and energy. So why do we still do them? And most importantly, is there anything you can do about … Continue reading How to Break a Bad Habit (and Replace It With a Good One) →

Can Medium Replace My Blog?

Blogging

John McAlesterSeptember 27, 2015 You have to put the work into building your own blog if you want to build a successful content marketing effort. Why Shouldn’t I Use Medium? I’ve seen this question a bunch on the forums. Small companies running lean teams are wondering if they can use Medium.com in place of hosting … Continue reading Can Medium Replace My Blog? →

5 Reasons Dynamic Search Ads Are Primed To Replace Keywords

Search Engine Optimization

Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords →

Using Technology to Enhance, Not Replace, Virtual Coaching

Coaching Sales

Darleen DeRosaSeptember 18, 2015 With more employees working virtually, feedback and coaching interactions between managers and employees are increasingly taking place via email, video tools and apps. General Electric, for instance, recently started a pilot project that uses a smartphone application to give employees instant feedback from their bosses and colleagues. Managers can tap on … Continue reading Using Technology to Enhance, Not Replace, Virtual Coaching →

Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments?

eCommerce

Louis RossJuly 25, 2015 Mobile marketing tours and pop-up shops are becoming a major marketing tool, especially in big cities like New York City, Los Angeles, Chicago, and Orlando. There are many benefits for the business looking to extend their reach, connect with more customers and increase their marketing impact but, enough so that they could … Continue reading Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments? →

SEO: The New Way Must Replace the Old Way

Search Engine Optimization

Shelly KramerApril 14, 2015 With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes. Continuing to employ tactics based on outdated practices, things like ineffective link building or those ridiculous press releases blasted all over the Web, is … Continue reading SEO: The New Way Must Replace the Old Way →

Replace the Outdated Annual Review With Continuous Feedback

Performance Review

Robert GlazerApril 4, 2015 Ed Koch, the mayor of New York City throughout the 1980s, is a role model for managers everywhere. His managerial style never strayed from catering to his most important advocates: the voters. A popular figure among everyday New Yorkers, Koch rode the subway, shook hands with everyone he met, and always … Continue reading Replace the Outdated Annual Review With Continuous Feedback →

6 Signs It’s Time To Replace Your Web Content

Content Marketing, Web Management Guidelines

Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content →

Do Not Be Confused: Sales Activities Do Not Replace Sales Results

Sales Guide

By Gretchen Gordon, Published October 11, 2014 I have written a bunch about the need for sales managers to hold their salespeople accountable to certain behaviors. As a matter of fact, it is essential that there be an agreed-upon sales activity plan which the salesperson has agreed to be bound to and which the sales … Continue reading Do Not Be Confused: Sales Activities Do Not Replace Sales Results →