Tag Archives: Relevance

Selling Relevance and Value for Small or ‘Main Street’ Businesses

by Jenn Reichenbacher Follow @JennReichSeptember 1, 2016 Small, or ‘Main Street’, businesses are a powerful group in the U.S. We pass them on our way to work, to school or running errands. Many of us visit them on a weekly or even daily basis. And, for some, the owners and managers of small businesses are … Continue reading Selling Relevance and Value for Small or ‘Main Street’ Businesses →

3 Ways to Increase Conversions by Increasing Contextual Relevance

Conversion Optimization

August 2, 2016 When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout … Continue reading 3 Ways to Increase Conversions by Increasing Contextual Relevance →

Why User Generated Content Is The Key to Brand Relevance [Infographic]

Content Marketing

by Sara McGuire January 11, 2016 Follow @sara_mcguireJanuary 11, 2016 Do you hear that sound? It’s your users talking to you. Are you listening to them? It’s easier than ever for businesses to know what their users think about them. A quick perusal of your business’s social media pages will yield many appraisals, criticisms, opinions … Continue reading Why User Generated Content Is The Key to Brand Relevance [Infographic] →

Moasis: Location Is The Key To Mobile Ad Relevance And Personalization

Mobile Advertisement

Company believes that location is only being superficially utilized today. Greg Sterling on August 25, 2015 Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very … Continue reading Moasis: Location Is The Key To Mobile Ad Relevance And Personalization →

Landing Page Relevance: Can You Optimize for Quality Score?

Website Landing Pages

Dan ShewanJuly 7, 2015 After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little … Continue reading Landing Page Relevance: Can You Optimize for Quality Score? →

Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement

Ad Campaigns, Facebook

Larry KimMarch 30, 2015 As of last month, Facebook advertisers see a new Relevance Score metric, the equivalent of Google’s AdWords Quality Score, in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns. Facebook will use … Continue reading Introducing Quality Score for Facebook: Facebook’s Ad Relevance Score Determines Ad Cost And Placement →

What are Facebook Relevance Scores?

Facebook

Justin WongFebruary 13, 2015 Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well … Continue reading What are Facebook Relevance Scores? →

To Improve Ads Quality, Facebook Will Expose “Relevance Score”

Marketing Guide

Marketers encouraged to boost relevance, which lowers bidding requirement. Greg Sterling on February 11, 2015 Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to … Continue reading To Improve Ads Quality, Facebook Will Expose “Relevance Score” →

Ad Retargeting: It’s About Context, Relevance & Value

Email Marketing

By Chris Horton, Published October 30, 2014 The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only … Continue reading Ad Retargeting: It’s About Context, Relevance & Value →