When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. Andrew Dennis on May 10, 2017 Relevance versus authority: these two metrics are always at the forefront of a … Continue reading Relevance vs. authority: Which link has more value? (Part 1)
By Toshy Penny| 2017-03-20T11:02:36+00:00 March 23rd, 2017|SEO|0 Comments inShare11 There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often is your keyword searched? Valuable keywords … Continue reading Keyword Research Strategy: Search Volume, Competition & Relevance
James Mathewson — February 24, 2017 — February 24, 2017 In my last article, Stop doing short-term campaigns, I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. First, … Continue reading 5 Levers of Relevance for Digital Authors
Aashish Sharma — February 17, 2017 Follow @ineedseo— February 17, 2017 Thеrе аrе mаnу bеnеfіtѕ оf uѕіng lіvе ѕtrеаmіng іn buѕіnеѕѕ mаrkеtіng. Onе саn uѕе іt tо еduсаtе thе аudіеnсе, brоаdсаѕt аn еvеnt, оr hоld a Q&A ѕеѕѕіоn. It саn аlѕо bе uѕеd brоаdсаѕt nеwѕ аbоut your buѕіnеѕѕ, еlаbоrаtе аnd еxрlаіn something thаt’ѕ rеlеvаnt tо … Continue reading Understanding The Relevance of Live Streaming In Business Marketing
by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks
by Jenn Reichenbacher Follow @JennReichSeptember 1, 2016 Small, or ‘Main Street’, businesses are a powerful group in the U.S. We pass them on our way to work, to school or running errands. Many of us visit them on a weekly or even daily basis. And, for some, the owners and managers of small businesses are … Continue reading Selling Relevance and Value for Small or ‘Main Street’ Businesses
August 2, 2016 When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem. A landing page that doesn’t display well on mobile is a perfect example. Someone might shout … Continue reading 3 Ways to Increase Conversions by Increasing Contextual Relevance
by Sara McGuire January 11, 2016 Follow @sara_mcguireJanuary 11, 2016 Do you hear that sound? It’s your users talking to you. Are you listening to them? It’s easier than ever for businesses to know what their users think about them. A quick perusal of your business’s social media pages will yield many appraisals, criticisms, opinions … Continue reading Why User Generated Content Is The Key to Brand Relevance [Infographic]
Company believes that location is only being superficially utilized today. Greg Sterling on August 25, 2015 Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very … Continue reading Moasis: Location Is The Key To Mobile Ad Relevance And Personalization
Dan ShewanJuly 7, 2015 After I published a recent post full of inspiring landing page examples, a couple of readers left some interesting comments about the designs I had featured in the post. In short, the commenters wondered if the types of designs I had included – many of which were minimalistic designs with little … Continue reading Landing Page Relevance: Can You Optimize for Quality Score?
