Tag Archives: Relevance

The 3 Rs of marketing automation: Relevance, response and ROI

Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Stephanie Trovato on September 26, 2023 Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of … Continue reading The 3 Rs of marketing automation: Relevance, response and ROI

Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding

Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding

Brand relevance index, headless CMS: Tuesday’s daily brief

Plus, CDPA untangled Pamela Parker on March 16, 2021  Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief

User Research Methods & Its Relevance for Enterprises [Infographic]

Srinidhi Rao — April 5, 2020 Without an objective understanding of your customers’ behavior patterns and drives, it is close to impossible to create offerings that add value and resonate with their needs. This is where User Research comes in. It lays the user at the center of the experience and helps in creating offerings … Continue reading User Research Methods & Its Relevance for Enterprises [Infographic]

The key to sustaining brand relevance? Continuous transformation

A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Mark Tiainen on October 16, 2019 Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, … Continue reading The key to sustaining brand relevance? Continuous transformation

Relevance At Scale: Why Does It Matter?

Relevance At Scale: Why Does It Matter? by Laura Gurski , Columnist, February 25, 2019   The consumer goods industry continues to experience major shifts. Changing demographics and generational influences are also creating new styles and trends. The way consumers are purchasing products and services has also evolved. Today’s mobile-enabled consumers are constantly evaluating and … Continue reading Relevance At Scale: Why Does It Matter?

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Amanda Evans on May 21, 2018 If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will … Continue reading Improving PPC relevance with ZIP code-based geotargeting