Niraj Ranjan — September 5, 2017 — September 5, 2017 Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of … Continue reading 7 Mistakes That Can Kill Your Influencer Relationships
Patrick Collins — August 29, 2017 Follow @patpaulcollins — August 29, 2017 As an early stage startup, leveraging every possible marketing channel is key to both testing your product and getting feedback, as well as driving traffic to start making sales. It is critical that your mindset is both thinking of the most efficient and … Continue reading How to Build Relationships With Guest Bloggers
James Glover — August 21, 2017 Follow @coherentpath — August 21, 2017 Tumisu / Pixabay We’ve all been there. Sitting awkwardly at the coffee shop or local bar on a first date and trying to get to know the person. The basic questions start—Where are you from, what college did you go to, what part … Continue reading Dating Faux Pas and Email Etiquette: Turning First Dates into Relationships
KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Shane Barker — July 24, 2017 Follow @shane_barker — July 24, 2017 Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in … Continue reading Build Relationships With Influencers, Not Businesses [Infographic]
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017 Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers
Brian Basilico — June 14, 2017 Follow @bbasilico— June 14, 2017 geralt / Pixabay Is Content Marketing Worth It? I often get asked about blogging and podcasting. I’ve been doing it for years. As a matter of fact, I just finished episode 268 of my podcast, I believe. I’ve been doing it since November of … Continue reading Are You Using Relationships To Effectively Grow Your Business?
Michael Ray Newman — May 23, 2017 Follow @ZZICEO— May 23, 2017 Social media has its share of critics, who claim it ruins personal relationships by eroding social skills and setting unrealistic expectations. But according to techno-sociologist Zeynep Tufekci, social media can actually strengthen relationships by allowing people to communicate in new ways. These benefits … Continue reading How to Use Social Media to Enhance Relationships and Make Sales
Patrick Whatman — May 4, 2017 Follow @mrwhatman— May 4, 2017 Every agency wants that perfect client. The one that knows what they want, takes advice, and always brings work your way. But while it would be nice if every interaction was this easy, you can’t just hope to find it every time. Sadly, not … Continue reading 5 Ways Agencies Can Improve Client Relationships
Christian York — April 5, 2017 — April 5, 2017 There are many pieces of advice I’ve given to others when posed with questions such as: “How should I start a Client Success team at my business?” or “What should I look for when hiring my first CSM?”. Each piece of advice I give is … Continue reading Client Success 101: Building Strong, Personal Relationships
